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The Elements of Styles: How to Automate Paragraph Formatting in Microsoft Word 2003, 2007, and 2010

By Sara Skiff | Tuesday, December 14, 2010

Coming today to TechnoFeature: Are you on a first-name basis with Microsoft Word's font and paragraph formatting commands? If so, we regret to inform you that you're in an unhealthy relationship that is sapping your time and increasing the likelihood of a repetitive stress injury. In this TechnoFeature article, Microsoft Word expert and trainer Jan Berinstein explains how to create and use Microsoft Word's powerful Styles so that you can apply precise formatting to headings and paragraphs with just one mouse click. Whether you just want to use Word's built-in Styles or create your own Styles from scratch, Jan offers step-by-step instructions for Microsoft Word 2003, 2007, and 2010. No law firm should process words with Word without reading Jan's wise words.

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Our flagship newsletter never disappoints thanks to its in-depth reporting by leading legal technology and practice management experts, many of whom have become "household names" in the legal profession. It's in TechnoFeature that you'll find our oft-quoted formal product reviews and accompanying TechnoScore ratings. The TechnoFeature newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Business Productivity/Word Processing | Coming Attractions | TechnoFeature

SmallLaw: YouLaw: Don't Speak Like a Law Professor

By Gerry Oginski | Tuesday, December 14, 2010

Watch the Video

TechnoScore: 3.0
1 = Lowest Possible Score; 5 = Highest Possible Score
Today's video by Maryland criminal lawyer Kush Arora of the Law Offices of David Benowitz starts with excellent introductory graphics and thumping music. The exit graphics are the same. Kudos to the video editor who created the graphics design. However, your viewer doesn't care about the graphics. They want content.

Next, we see a question: "What is a PBJ?"

Since my area of expertise is in medical malpractice and personal injury, I have no idea what a PBJ is other than fond recollections of a peanut butter and jelly sandwich.

After the question disappears from the screen we see an attorney giving useful information about his area of expertise. In each of my video reviews, I never criticize the content that the attorney is trying to get across in his video. I focus instead on the techniques and strategies used to deliver this important content. The entire point of creating great quality video is to make the techniques totally seamless and transparent so that a viewer is not distracted from the message that you are trying to provide.

In this video, Arora is virtually sitting against a white background with very little space behind him, which creates almost a "mug shot-like effect" since there are shadows thrown from his body and his face onto the wall. I also could not tell whether he was reading from a TelePrompTer.

The video runs 1:31 minutes, which is fine for this type of video. The video uses a close up headshot so that you only see Arora from the shoulders up.

The title of this video is "Maryland criminal lawyer — what is probation before judgment?" Good question, but I wonder whether people (other than law professors) searching for a Maryland criminal lawyer would enter this legalese into a search query.

Tip #1: Introduce Yourself

Arora fails to introduce himself at the start of the video. Why do lawyers fail to introduce themselves when they create a video? It never ceases to amaze me that when a viewer goes online to learn about a particular lawyer or particular topic they see an attorney and the majority of them never say "Hi" to the viewer to tell them who they are. They rely on the graphics or the description to do it for them. When a new client walks into your office, do you introduce yourself? Maybe you just rely on your name being on your door and assume a new client knows who you are. Do you simply ignore the pleasantries and immediately direct them to sit down without smiling?

Tip #2: Move Away From the Wall

To create depth of field you need to have distance between you and the wall behind you. Otherwise you appear somewhat two-dimensional and flat. Your goal is to come to life by being three-dimensional. The way to do that effectively is to give yourself a few feet of distance from your nearest wall.

Tip #3: Illuminate Your Background

I cannot tell from this video whether the lawyer is using any external lights to illuminate his face. There is no additional lighting being thrown on to the wall behind him. Because of the lack of illumination behind him, it is difficult to tell whether his white balance was set before shooting this video. I can't tell whether the background is grey or some shade of off-white. The shirt appears white, but I'm not 100% sure.

Tip #4: The Description Is Sorely Lacking

I like how he prominently lists his firm's URL and phone numbers. However, the copy says "If you are charged with a crime in Maryland, a Maryland Criminal Lawyer at The Law Offices of David Benowitz can assist you." This says nothing about the content that the attorney is talking about. Why not? Looking down further, the two phrases he uses as tags are "Maryland criminal lawyer" and "Probation before judgment." When deciding which tags to use, you have to ask yourself what is your ideal client looking for when they go online to find you?

Again, I return to the question I raised earlier. Will his ideal clients know to search for "probation before judgment" to find this video? I suspect the answer is no, which would explain why there were zero views five days after this video was posted. He would probably have attracted prospective clients using layman's terms such as "erasing a criminal record."

A Final Word of Advice and Caution About the ABA's New Online Marketing Ethics Rules That May Arrive in 2011

On a final note, the ABA recently requested comments and statements regarding lawyer advertising and marketing online. My advice — make sure the content in your videos is accurate and educational. You don't want to establish an attorney-client relationship and have someone erroneously rely on the information you provide.

Till next time, see you on video!

The Back Bench

Certified Family Law Specialist and online video producer Kelly Chang Rickert says: "He does a great job explaining PBJ (NOT my daughter's favorite sandwich). I thought he was well-spoken and easy to listen to. However, I am an attorney! I think people who don't understand legalese may get lost, particularly since he makes no eye contact with the camera. It looks like he is reading a teleprompter under the camera. Also, without words popping up, the video can be a little boring. I would add some visual stimulus — such as definitions in writing, etc. I'd probably still hire him to argue PBJ, though."

Lawyer, journalist, and legal media consultant Robert Ambrogi says: "It seems to me that if you are going to use video, you should remember that it is a visual medium. Mr. Arora sounds intelligent and competent. But he looks like he's the one in the criminal line-up — all that's missing are the lines on the wall behind him. He needs to move away from the wall, find a better backdrop, and incorporate more graphics."

TechnoLawyer publisher and online video producer Neil Squillante says: "This video has excellent opening and closing graphics, and addresses an interesting criminal law topic that I didn't know about. Unfortunately, Kush Arora doesn't seal the deal. He should speak using the second person, dress more sharply (his tie is loose and crooked), employ cinematography on par with his opening and closing graphics, and expressly ask viewers to contact him for more details."

Written by Gerry Oginski of The Lawyers' Video Studio.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: SmallLaw | Videos | YouLaw

Our Top Picks Hidden in Plain Sight Plus 106 More Articles

By Sara Skiff | Monday, December 13, 2010

Coming today to BlawgWorld: Our editorial team has selected and linked to 106 articles from the past week worthy of your attention. Here's a sample:

Why Integration Is the Key to SaaS Success

What's Really Wrong With BlackBerry

Cost Reduction Is Good, Cost Certainty Is Better

How to Persuade a General Counsel to Hire Your Law Firm

Don't miss this issue or future issues.

How to Receive BlawgWorld
Our newsletters provide the most comprehensive coverage of legal technology, practice management, and law firm marketing, but not the only coverage. To stay on top of all the noteworthy articles published in blogs and other online publications you could either hire a research assistant or simply subscribe to BlawgWorld. The BlawgWorld newsletter has received rave reviews and is free. Please subscribe now.

Topics: BlawgWorld Newsletter | Coming Attractions | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Law Office Management

BigLaw: Translating Your Annual Review: What Partners Really Mean

By Legal Tease of Sweet Hot Justice | Monday, December 13, 2010

BigLaw-12-07-10-450

Originally published on December 7, 2010 in our free BigLaw newsletter.

The end of the year is right around the corner, folks. And if you're an associate working in biglaw, you know what that brings: partner drunkscapades at the firm's holiday party, reluctant realizations that you've spent yet another year trading whatever straggling shards of youth you have left for a bucketful of billable hours, and … year-end associate reviews!

Yes, it's once again report card time for biglaw associates, that time of year when your supervisors weigh in on your progress — or lack thereof — on the path to partnership. But what do these reviews really mean? What hidden messages lurk within your supervisors' vague appraisals? Are you on the way up or out?

Below you'll find translations of five common strains of associate review-speak to help you figure out if you should pat yourself on the back — or watch your back — as this year wraps up.

1. "We Thank You for Your Impressive Billable Contributions to the Firm, Though We Encourage You to Seek Out Pro Bono Work in Addition to Your Billable Client Matters."

Don't change a thing. And for the love of God, don't seek out pro bono work. Ever. Don't even say the words "pro bono" out loud — it'll only waste precious billable minutes. Just keep yourself locked in your office like you always do, remember to shower once in a while, and keep billing until you pass out and/or have a psychotic episode. You're on the way up, kid!

2. "Your Greatest Strengths Are Your Positive Attitude and Contribution to Firm Citizenship."

You will never make partner. You might have a shot at "of counsel" but shouldn't count on it.

You can, however, count on being appointed co-chair of the firm's Happiness Committee or Work-Life Balance Initiative or whatever other pile of nonsense the firm throws together to dupe associate recruits into thinking that working in a law firm is just like working at a hugging factory, but with bigger paychecks.

Calm down, though. You're safe for at least a few more years before you and your greatest strengths will be shown the door. (And by then, with any luck, you will already have had the good sense to move somewhere far, far away from biglaw, where your positive attitude really will help you get ahead.)

3. "We Strongly Encourage You to Seek Out Increased Business Development Opportunities at the Firm in the Coming Year."

As you're no doubt already aware, you're That Associate. Everyone at the firm knows that you were hired because of (a) your father's last name, (b) your mother's last name, or (c) both. Maybe Dad is a senator or Mom is a Getty or they both have their names on a few buildings at NYU.

Whichever it is, the firm will only wait so long for its little gamble on you to pay off. If you don't put your golden pedigree to work and pony up some business for the firm stat, you'll be … well, you'll probably be just fine. More than fine, actually. But you'll be looking for a new job sooner than you might think.

4. "We Appreciate Your Contribution to the Firm But Reiterate the Importance of Keeping Pace With Other Members Of Your Class in Terms of the Scope and Breadth of Your Billable Matters."

You will be fired within the next three to six months. You probably realized that about a year ago right around the time when you started wearing jeans on alternate Fridays and started thinking about writing that novel — but the firm is just now starting to catch up.

But don't worry, they won't let you go until the next review period. So just keep calm and spend the next few months polishing up your resume, depositing those paychecks, and relocating as many office supplies as you can. Consider this time an extended severance package — you might as well make the most of it. And get cracking on that novel.

5. "Your Work On the Client X Matter Was Competently Executed and Much Appreciated."

The person who wrote this review has literally no idea who you are. Your name cropped up on the list of associates who billed time to one of the 800 matters he supervised and he wrote the review roughly four minutes before it was due. Hell, you may not have even worked for this person at all — you probably entered the wrong supervisor code on one of your timesheets and got punted to this poor slob's list of supervisees by mistake.

But, hey, at least the review was positive — think of it as the firm's special way of wishing you happy holidays. Enjoy it while it lasts.

Photo Credit: The Two Bobs from the film Office Space

Legal Tease has clocked more years than she cares to remember working in one of the world's largest law firms. She writes regularly at Sweet Hot Justice, which we encourage you to bookmark and read religiously.

How to Receive BigLaw
Many large firms have good reputations for their work and bad reputations as places to work. Why? Answering this question requires digging up some dirt, but we do with the best of intentions. Published first via email newsletter and later here on our blog, BigLaw analyzes the business practices, marketing strategies, and technologies used by the country's biggest law firms in an effort to unearth best and worst practices. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BiglawWorld | Law Office Management

Acrobat.com v. Oneeko; ABA Journal Blawg 100 and BlawgWorld; Civilization V Review; Write Like Abraham Lincoln

By Sara Skiff | Friday, December 10, 2010

Today's issue of Fat Friday contains these articles:

Roy Greenberg, Review: Acrobat.com V. Oneeko for Web Presentations

Molly DiBianca, TechnoLawyer's Blawg 100 Endorsements and BlawgWorld Newsletter

Simon Laurent, Gift Recommendation: Civilization V

David Hirsch, Gift Recommendation: Abraham Lincoln and the Structure of Reason

Don't miss this issue — or any future issues.

How to Receive Fat Friday
Our most serendipitous offering, Fat Friday consists of unsolicited contributions by TechnoLawyer members. You'll no doubt enjoy it because of its mix of interesting topics and genuinely useful knowledge, including brutally honest product reviews and informative how-tos. The Fat Friday newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Collaboration/Knowledge Management | Coming Attractions | Entertainment/Hobbies/Recreation | Fat Friday | Networking/Operating Systems | TechnoLawyer

Four SaaS Problems; Reviews of Olympus DS-50, Dragon, Pearl Crescent, AVG Antivirus, SpeakWrite for iPhone

By Sara Skiff | Thursday, December 9, 2010

Today's issue of Answers to Questions contains these articles:

David O'Connell, Four Problems With Web (SaaS) Applications

James Kamp, Review: Olympus DS-50 DVR and Dragon NaturallySpeaking 10 Preferred

Tom Trottier, Review: Pearl Crescent Page Saver Basic

Anthony Campbell, Review: Symantec v. AVG Antvirus Protection

Paul Supnik, Review: SpeakWrite Dictation for the iPhone

Don't miss this issue — or any future issues.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Business Productivity/Word Processing | Coming Attractions | Dictation/OCR/Speech Recognition | Laptops/Smartphones/Tablets | Online/Cloud | Privacy/Security | TL Answers | Utilities

Dragon NaturallySpeaking 11: Read Our Exclusive Report

By Neil J. Squillante | Thursday, December 9, 2010

Today's issue of TechnoLawyer NewsWire covers a new speech recognition application (see article below), an online document management system, a business-to-iPhone transcription service, contract management software, and an Adobe Acrobat alternative for Mac OS X. Don't miss the next issue.

Write What You Say Faster

People who write about speech recognition software always like to boast that they're using the software to write the article. It has become as predictable a cliche in technology journalism as the "grandmother test," ratings from 1-5 stars or some other symbol (guilty as charged), pop culture references to make dry topics seem sexier, and gratuitous Apple references to increase page views (did I ever mention that U2's The Edge lives in my neighborhood and uses a Mac?). Well, I'm not writing this article using speech recognition software, but you probably couldn't tell if I chose to do so with the latest version of the market leader.

Dragon NaturallySpeaking 11 … in One Sentence
Dragon NaturallySpeaking 11 is the new version of the world's most popular speech recognition software for Windows.

The Killer Feature
When auto makers announce new models, they often tout the increased horsepower and other engine improvements. That's because they're afraid to use the word "speed" thanks to our anemic speed limits. Fortunately, fast software won't get you a citation so Dragon is unashamedly touting the speed and improved accuracy of NaturallySpeaking 11.

Not only will the new version transcribe what you say faster, but you can speak faster as well. Also, it'll perform the commands you give it faster such as formatting changes, switching programs, etc. On the accuracy front, version 11 improves upon version 10 by 15% (your mileage may vary).

Other Notable Features
NaturallySpeaking 11 gets you up and running faster, including simplified training text and the ability to set up your geographic region for proper formatting. If you dictate into a digital recorder, Dragon has reduced training time from 15 to 4 minutes. Speaking of which NaturallySpeaking 11 handles more native file types without conversion such as DSS and DS2.

Dragon has added a slew of new voice commands to NaturallySpeaking. While you still cannot order it to pour you a glass of pinot noir or chat with your mother-in-law on the phone using your voice, you can use a single voice command for actions that would otherwise require several keystrokes or mouse clicks such as searching Google and other sites. You can also scroll within documents by voice and use phrases like "slow down" and "speed up" to control the speed.

What Else Should You Know?
Dragon offers a number of versions of NaturallySpeaking 11, including a Legal version that sells for $799. The Premium version costs $199. The price difference reflects the Legal version's ability to import legal words into its library across your entire firm rather than having to train each copy of the software individually. Dragon also offers a Mac version for $179 called Dragon Dictate. Learn more about Dragon NaturallySpeaking 11.

How to Receive TechnoLawyer NewsWire
So many products, so little time. In each issue of TechnoLawyer NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The "In One Sentence" section describes each product in one sentence, and the "Killer Feature" section describes each product's most compelling feature. The TechnoLawyer NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Dictation/OCR/Speech Recognition | TL NewsWire

Reviews of Timeslips, De Novo Casemgr, Time Matters, QuickBooks, ProDoc, Dictamus, SpeakWrite, PCmover; Dragon Home v. Legal; Garmin Waypoint Bug

By Sara Skiff | Thursday, December 9, 2010

Today's issue of Answers to Questions contains these articles:

Bobby Abrams, Review: Timeslips, De Novo Casemgr, Time Matters, and QuickBooks

Bob McConnaughey, Tip: Beware of Garmin Waypoint Bug

Bob Leonard, Review: ProDoc Small Office Suite, Dictamus, And SpeakWrite

Andrew Jones, Review: Dragon NaturallySpeaking Home v. Legal Edition

Kerry Hubick, Review: Laplink's PCmover; Windows 7 Warning

Don't miss this issue — or any future issues.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Coming Attractions | Dictation/OCR/Speech Recognition | Gadgets/Shredders/Office Gear | Laptops/Smartphones/Tablets | Networking/Operating Systems | Practice Management/Calendars | TL Answers | Utilities

How to Use Technology to Give Your Clients What They Really Want: Fixed Legal Fees

By Sara Skiff | Tuesday, December 7, 2010

Coming today to TechnoFeature: In the old days, lawyers would do lunch. Now many lawyers feel like they are lunch thanks to convergence of a poor economy and reduced barriers to entry for providing legal services. If you're feeling the pinch, law firm management consultant Donna Seyle can help you make the leap to a modern law practice in which you become the hunter once again. In this TechnoFeature, you'll learn about new technologies that can help your firm make the challenging but not impossible transition from the uncertainty of hourly billing to alternative fixed fee arrangements.

How to Receive TechnoFeature
Our flagship newsletter never disappoints thanks to its in-depth reporting by leading legal technology and practice management experts, many of whom have become "household names" in the legal profession. It's in TechnoFeature that you'll find our oft-quoted formal product reviews and accompanying TechnoScore ratings. The TechnoFeature newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Automation/Document Assembly/Macros | Coming Attractions | Practice Management/Calendars | TechnoFeature

TechnoLawyer's Endorsements for the ABA Journal Blawg 100

By Neil J. Squillante | Tuesday, December 7, 2010

TechnoEditorial 12-06-10

Although TechnoLawyer won the ABA Journal's Blawg 100 contest in the Legal Technology category in 2008 and 2009 (we received the second highest number of votes overall among the 100 nominated blogs in 2008 and the third highest in 2009) and continues to publish influential content that regularly goes viral, the ABA Journal mysteriously omitted us this year.

With no need to get out the vote on our own behalf, we endorse the following blogs based on publishing frequency, content quality, influence, and style:

Vote in the ABA Journal Blawg 100.

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A TechnoEditorial is the vehicle through which we opine and provide tips of interest to lawyers, law office administrators, and others in the legal profession. We link to each new TechnoEditorial and dozens of other articles on the legal Web each week in our BlawgWorld newsletter, which is free. Please subscribe now.

Topics: TechnoLawyer | Technology Industry/Legal Profession | TL Editorial
 
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