Email Advertising Opportunities and TechnoLawyer Buyer's Guide
TopLaw pioneered email advertising in the legal market and has earned a reputation for cost effective and effortless advertising campaigns. TopLaw remains the industry leader in email campaigns because only we offer the complete package — a highly engaged audience of law firm decision-makers, precise demographic targeting, ad vehicles that retarget your best offers, and expert ad creation services. We also offer co-branded content marketing and licensing packages related to our TechnoLawyer Buyer's Guide and TechnoLawyer Top Products Awards.
TopLaw has driven high-quality traffic to our case studies and other content offers for a decade thanks to their ad creation services. Their expansion into product copywriting means they now create all our ads and save us immense time. More importantly, we're getting great leads from these product offers.
Using TechnoReleases and Newsletter Flags is a guaranteed way for us to generate leads, but the copywriting services are the icing on top. I know they write TechnoReleases much better than I can and I lean on that service to make our releases second to none.
TopLaw is more than just advertising to a huge network of potential customers (though that's great). With our TLPV membership we get expert copywriting, content assets designed for both MQLs and SQLs, marketing guidance, and other valuable services. The resulting campaigns just can’t be matched by any other legal ad platform. I’d recommend a TLPV membership to anyone looking to grow their legal technology business.
The TopLaw team has far exceeded any expectations over the years. They deliver great service from sending reminders to offering copywriting assistance. Their audience is engaging, which generates great results for my clients. KPIs vary from client to client, but whether it be thought leadership or driving form submits, my placements always perform well. TechnoReleases continue to be one of the top drivers of form submits for multiple clients. The team has been one of my favorite vendors to partner with!
I would like to let you know how pleased I am with the results of the TechnoLawyer Buyer's Guide package that we ordered in connection with the launch of our Synergy Matters software. Not only did we benefit from the initial exposure both at the time of publication and at the end of the year when we won the TechnoLawyer Top Product Award, but the PDF reprint has become an effective talking point with sales prospects. We include a copy of the reprint with every brochure we send as it adds social proof that enhances the prospect's opinion of our product. Because we're not a household name, I cannot overstate the benefit of being covered as the feature article in TechnoLawyer. It's definitely the most cost effective way to promote our new offerings.
We used a TechnoRelease targeted to small law firms to offer a report entitled Lean Legal Guide: The Lean Business Canvas. Thanks to TopLaw's copywriting wizardry, the TechnoRelease rocked as it achieved a 250% increase in clicks on our promotion. As a bonus, we can use the copy TopLaw created for sponsored posts in other publications. Given their performance and value, TechnoReleases should be in every legal marketing budget.