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TrialPad: Read Our Exclusive Report

By Neil J. Squillante | Wednesday, March 30, 2011

Today's issue of TechnoLawyer NewsWire covers a trial presentation iPad app (see article below), an online document comparison service for Word files, software that enables you to access the file system of your iPhone and iPad, an iPad keyboard and stand, and a free eBay-like site on which lawyers can bid for cases. Don't miss the next issue.

Get Your iPad Ready for Trial

If Perry Mason could win murder trial after murder trial using nothing more than his superior legal intellect, why should you need anything other than your superior legal intellect to win the cases you litigate? Mason's clients didn't even have the benefit of Miranda rights let alone any highfalutin trial presentation technology, and they still won! Sadly, you don't practice in TVLand or in the 1950s. You practice in the second decade of the 21st century. So the next time you head to court you may want to bring your iPad instead of your legal pad thanks to a new app for litigators.

TrialPad … in One Sentence
Lit Software's TrialPad is an iPad app for presenting documents in court and other adversarial settings.

The Killer Feature
Apple's App Store is a textbook example of macroeconomics — a large demand, but an even larger supply, and extreme downward pressure on prices as a result. Thus far, it poses far more of a threat to video game makers than to legal vendors, but the makers of TrialPad clearly want to send a message to the old guard.

TrialPad costs $89 — significantly less expensive than document projectors such as those made by ELMO as well as traditional trial presentation software. The company also claims that TrialPad doesn't require the assistance of a trial presentation consultant.

Other Notable Features
TrialPad uses a folder to represent a matter. You can create an unlimited number. Once you create a matter, you can import PDF documents via Dropbox, email, or iTunes.

The documents you load appear in a list. You can rename, sort, and delete documents, and organize them in folders. You can designate key documents as "Hot Docs" for quick access.

TrialPad offers three annotation tools — highlight, marker, and redaction — plus the ability to zoom in and out. You can clear annotations so that you can practice beforehand. You can also rotate entire documents or specific pages within documents.

When presenting documents, you can toggle the external projector on and off or pause it on the current document while you pull up a new document to display.

What Else Should You Know?
Because it runs on an iPad, TrialPad can output to an LCD monitor, LCD projector, or HDTV using the appropriate adapter. It's available exclusively on Apple's App Store. Learn more about TrialPad.

How to Receive TechnoLawyer NewsWire
So many products, so little time. In each issue of TechnoLawyer NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The "In One Sentence" section describes each product in one sentence, and the "Killer Feature" section describes each product's most compelling feature. The TechnoLawyer NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Laptops/Smartphones/Tablets | Presentations/Projectors | TL NewsWire

Twelve Mantras for Making Smart Legal Technology Decisions

By Kathryn Hughes | Tuesday, March 29, 2011

Coming today to TechnoFeature: When lawyers perform client work, they focus like nobody's business. But when you lock them in a conference room, and ask them to choose a new document management system, practice management system, or some other technology, many lawyers will agree to just about anything to escape. However, technology decisions ultimately impact your firm's ability to perform work for its clients. Thanks to knowledge system architect Marc Lauritsen it need not be a painful or thankless process. In this TechnoFeature, Marc lays out a dozen recommended practices for making sound technology choices. You'll learn how to isolate essential features, evaluate vendors, prevent groupthink, and much more.

How to Receive TechnoFeature
Our flagship newsletter never disappoints thanks to its in-depth reporting by leading legal technology and practice management experts, many of whom have become "household names" in the legal profession. It's in TechnoFeature that you'll find our oft-quoted formal product reviews and accompanying TechnoScore ratings. The TechnoFeature newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Office Management | TechnoFeature | Technology Industry/Legal Profession

BigLaw: Women in Large Law Firms: The Enemy Within?

By Liz Kurtz | Tuesday, March 29, 2011

Originally published on March 1, 2011 in our free BigLaw newsletter. Instead of reading BigLaw here after the fact, sign up now to receive future issues in realtime.

Last spring, I published in BigLaw, Large Firms Are From Mars, Women Are From Venus, which focused on the ongoing struggle for gender parity in large law firms, and on the issues that continue to render the large firm environment hostile to women despite our significant presence in the legal profession (and, for the record, in every other notable field of human endeavor except the MLB, NFL, and NHL). Subscribers were quick to share their reactions, relating stories of perpetual work-life imbalance, pay inequity, and the barriers faced by ambitious women who toil in the unforgiving vineyards of large firms.

A few months later, I addressed in Female Lawyers Just Want to Have Fun But a Good Man Is Hard to Find the grim plight of all the single ladies — or at least those who happen to be law firm associates — who attempt to navigate a world far more hostile than that of the large firm — the dating scene. Again, subscribers responded in force, sharing tales of woe, insights on the perils of looking for Mr. Right, and general lamentations on the apparent incompatibility of love and law — or, specifically, biglaw.

The responses I received were kind, supportive, and had the "thank you for sharing!" genuineness that made me thankful the sisterhood of lady lawyers. In other words, when it comes to the challenges facing women in large firms, we're all in this thing together, right? Right?

The Enemy of My Enemy Is … My Enemy?

To quote a most unwomanly source, "Not so fast, my friend".

Exhibit A: This recent email from a BigLaw subscriber, whom we'll call "Lucy." Lucy writes:

"I appreciate your efforts (and those of others in the media) to bring to light the difficulties of being a woman in the man's world of biglaw, whether in terms of pay, workplace dynamics, or the perpetual challenge of balancing life and work. But can we talk about the elephant in the room, please? It's not always 'the man' who is keeping us down. In my experience, the enemy isn't necessarily the guys you work with: it's the other women. I've talked to a number of girlfriends about this and, basically, survey says: women make crappy bosses. They make crappy mentors. Unfortunately, they often make crappy colleagues. Don't get me wrong: I work with women who I admire and look to for professional guidance. But don't tell them I said that."

First of all: thank you for sharing, Lucy. Alas, I wish I could tell you that your experience, though unfortunate, was a singular aberration. Apparently, it's not.

Can We All Just Get Along? Um, No.

Exhibit B: An email from Dawn, another BigLaw subscriber and correspondent. Says Dawn:

"When I started at my current firm, I was no stranger to the difficulties of associate life. But, after years of working in biglaw, I knew what to expect, and I felt pretty comfortable with my ability to handle the typical crap — long hours, condescending bosses, the constant struggle to balance work and life, and the general disregard, at the firm, for those efforts. What continues to surprise me, though, is the relentless criticism from one of the female partners I work with. It's not the nitpicking about copy or the constant weekend assignments that bother me: it's the fact that she can't stop reminding me that every success I have is because of the way I look. If I win a motion in court, she immediately asks me what I was wearing. If I recount an exchange with opposing counsel in which I feel that I did well, she'll say something like, 'Well, they know what you look like, don't they?' She's worse than a man. Ladies! Can't we all just get along? Again: apparently not. But why?"

Well, posits Veronica (a senior associate at a large firm in Chicago), the oft-cited statistics and studies about the hardships of life as a woman in the big, male world of law may offer an explanation. "When it comes to large law firms, women are competing for scarce resources, too," she says. "Partners aren't being made the way they once were, and women partners are still a fraction of the number that are. It may not be a conscious calculation, but women are probably more likely to view their immediate competition as other women — whether they are or not. Unfortunately, that attitude is not conducive to team play, "You go, Girl!"-style support, or solidarity within the ranks."

Another subscriber — large firm partner Jessica — expands on this point. "All this talk of 'gender parity' is well and good," she told me recently, "but let's face it: women are different than men, which means that they work, react, and process experiences differently. Women tend to take criticism more personally, for example." She hesitates before continuing. "I'm going to be lambasted for saying this," she warns, "but we also tend to let jealousy and insecurity color that process of personalization, even if the criticism is totally innocuous."

"It's true," says Deanna (a large firm associate with whom I spoke) when I tell her about Jessica's take on things. "There may be a dark, ugly seed of jealously lurking in even the most outwardly accomplished female professionals, which was probably planted there in high school. Women look at other women — especially if they're younger, more attractive, or particularly popular with male co-workers — and, instead of being happy for their success, feel threatened. I hesitate to say this, but if there's nothing legitimate to criticize, we tend to revert to the old standbys: she's a tramp, and that skirt makes her butt look fat."

According to my informal poll, women at all levels of the biglaw hierarchy share this deeply catty — and apparently deeply shameful — urge. Though many agreed that women often let personal bias based on nonprofessional qualities (such as looks, age, and perceived sex appeal to male coworkers) color their professional opinion of female colleagues, none wanted to be identified as doing so. Said one associate, who is struggling with a female supervisor, "Every encounter we have feels like a tense deposition. I wish we could just stop the dep and get a ruling from the judge that we're BOTH pretty."

Run With the Pack, Not Against It

What, if anything, can we do to ease the intra-squad squabbling? Jessica, the partner, suggests that women — at all levels — focus on the basics. "Don't play up your sexuality at work," she says. "Don't gossip about your female coworkers. Don't act differently around the men in your office than you do around the women." Most importantly, she adds, "Be nice! Make friends with women you work with. Women tend to circle one another like wary animals. Don't be afraid to make the first friendly overture — it's not a sign of weakness."

Thank you, Jessica. We'd love to hear your thoughts, BigLaw subscribers, so click the Comment link below.

How to Receive BigLaw
Many large firms have good reputations for their work and bad reputations as places to work. Why? Answering this question requires digging up some dirt, but we do with the best of intentions. Published first via email newsletter and later here on our blog, BigLaw analyzes the business practices, marketing strategies, and technologies used by the country's biggest law firms in an effort to unearth best and worst practices. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BiglawWorld | Law Office Management

Reviews of MessageSave, FileCenter, Foxit; OneNote for Litigation; Worldox Installation; File Naming

By Kathryn Hughes | Thursday, March 24, 2011

Today's issue of Answers to Questions contains these articles:

Gian-Reto Schulthess, Review: MessageSave and FileCenter for Email Archiving

Miriam Jacobson, Review: FoxIt Reader for PDF Files

Doug Rice, Review: Microsoft OneNote for Litigation Support

Michael Jones, Worldox: Why You Shouldn't Go It Alone

Leslie Shear, A Different Twist on File Naming

Don't miss this issue — or any future issues.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Backup/Media/Storage | Business Productivity/Word Processing | Coming Attractions | Consultants/Services/Training | Document Management | Email/Messaging/Telephony | TL Answers

BigLaw: Apps for Lawyering From Above the Cloud

By Dan Friedlander | Thursday, March 24, 2011

Originally published on February 22, 2010 in our free BigLaw newsletter. Instead of reading BigLaw here after the fact, sign up now to receive future issues in realtime.

Some large firm lawyers tend to travel more than others. I don't travel much, but when I do I like to travel light. However, because I'm technically "on the clock" during a five hour flight between coasts, I prefer to use the time to review documents in preparation for my upcoming meeting or hearing. But the number of documents required to consume five or more hours of flight time would take up a lot of room. What to do?

GoodReader and Its Brethren to the Rescue

Last fall, while preparing for a trip from Los Angeles to Seattle, I planned to take along more than 750 pages (measuring four inches thick when printed) of discovery responses to review on the plane. I didn't want to take that much paper with me nor did I want to take my laptop solely for the purpose of using Acrobat. I considered abandoning the whole idea of working on the plane in favor of watching a movie on my iPad when I realized that, maybe, I could upload the documents to my iPad.

The solution ended up being an App Store download away. I bought an app for my iPad called GoodReader, which has since become the single most important and most often used "law practice" application on my iPad. GoodReader is just one of many document readers available for the iPad. Regardless of what mobile platform you use (Android, BlackBerry, iOS, etc.) many reasonably-priced and well-designed document readers exist (I list a few at the end of this column).

How to Evaluate a Mobile Document Reader App

Mobile document readers perform two core functions: (1) display the most common types of documents (PDF, Microsoft Office, iWork, TXT, RTF, etc.), and (2) provide a file management system to keep these documents organized.

In terms of displaying documents, the ability to quickly and cleanly display very large PDF files is by far the most important feature. GoodReader handled my 750-page document with absolutely no problem. Navigation between consecutive pages is accomplished by finger swipe or tap. You can also scroll though the entire document in seconds using a scroll bar.

The developers of these document readers have added a number of useful features, the most welcome of which is the ability to annotate PDF documents. Here, again, GoodReader excels. It enables you to insert text notes, highlight text in a variety of colors, underline or circle text, and bookmark pages just to name a few.

As for the document organization component, loading documents onto the device is the most important feature to evaluate. Generally, the app will provide several options — via iTunes, WiFi network, cloud service (e.g., Dropbox, Google Docs), FTP server, or a mail server (Exchange, IMAP, POP3). GoodReader not only accommodates all of these methods, but also enables you to download documents into the application from the Web by entering the a document's URL.

In addition, most mobile document readers provide the ability to create folders for storing documents. GoodReader, for example, provides lots of file management tools, facilitating copying, moving, and deletion of files, creation of folders, password protection, archiving (ZIP files), and emailing of documents.

GoodReader Alternatives Worthy of Consideration

Although GoodReader is one of the best document readers, several worthy alternatives exist. For iOS devices, two close competitors to GoodReader are Air Sharing and ReaddleDocs.

Popular choices for the Android-based devices include RepliGo Reader and Quickoffice Connect Mobile Suite.

RepliGo Reader is also available for BlackBerry.

Written by Dan Friedlander of LawOnMyPhone.com.

How to Receive BigLaw
Many large firms have good reputations for their work and bad reputations as places to work. Why? Answering this question requires digging up some dirt, but we do with the best of intentions. Published first via email newsletter and later here on our blog, BigLaw analyzes the business practices, marketing strategies, and technologies used by the country's biggest law firms in an effort to unearth best and worst practices. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BiglawWorld | Business Productivity/Word Processing | Litigation/Discovery/Trials

AdvologixPM: Read Our Exclusive Report

By Neil J. Squillante | Wednesday, March 23, 2011

Today's issue of TechnoLawyer NewsWire covers a Web-based practice management system (see article below), a Web-based service that automates scanning tasks, an Android app to speed up text input, and an iOS app for moving information from your computer's Web browser to your iPhone and iPad. Don't miss the next issue.

May the Force.com Be With Your Law Firm

Clouds are deceiving. One minute they float by peacefully, but the next minute they turn dark and threatening — especially in Texas. As they famously say there, if you don't like the weather just wait five minutes. Perhaps Texas' unpredictable weather explains why a Texas-based company took a different approach to cloud-based practice management than its competitors. I recently met online with the founders to learn more about what they cooked up for law firms interested in Web-based practice management but concerned about stormy weather so to speak.

Advologix Practice Management Spring 2011 Release … in One Sentence
Advologix Practice Management Spring 2011 Release (AdvologixPM) is a comprehensive and configurable Web-based practice management system.

The Killer Feature
Many law firms have mixed feelings about Web-based practice management systems. On the one hand, they like the idea of no longer having to deal with locally-installed software, but on the other hand they're wary of four issues — data integrity, response time, security, and scalability.

Rather than build its own infrastructure from the ground up, Advologix addressed these concerns by building AdvologixPM on Salesforce's Force.com platform.

What does that mean? Salesforce is a successful public company that offers a Web-based sales management product. In addition, Salesforce enables software developers to build their own applications atop its infrastructure. As a result, if you use AdvologixPM, your data will reside on Salesforce's infrastructure, thus providing you with the same data integrity, response time, security, and scalability as Salesforce's customers, which include many Fortune 500 companies.

Advologix's use of the Force.com platform has three other advantages as well. First, it enables the company to focus all of its attention on customer support and adding legal-specific features rather than back-end management.

Second, Salesforce's AppExchange is an application store similar in concept to Apple's famous App Store. If AdvologixPM doesn't have a feature you need, you can add that functionality on your own by purchasing add-ons from the AppExchange (your firm can even become a Force.com developer itself).

Third, in addition to being able to access AdvologixPM from any capable browser platform such as the iPad, you can also access it with Salesforce's dedicated iPhone or Blackberry application.

Other Notable Features
Advologix has added a number of new features to its Spring 2011 release. For example, AdvologixPM now has a document management system called "Managed Content." When you view a matter, you see all related documents (you can also link documents to clients and contacts). Managed Content indexes your documents so you can search them. Other tools include the ability to collaborate on documents with others, add annotations and comments, and keep previous versions.

AdvologixPM's new billing technology streamlines the entry of time and expenses. You'll find full support for collections, retainers, and trust accounts. You can assign default billing rates by timekeeper or by client and matter, and override these when reviewing bills if necessary. Stop Loss Billing tells you when you have performed work that you have not billed.

AdvologixPM does not just integrate with apps from the AppExchange, but also with popular software. For example, AdvologixPM's contact management and calendar integrate with Outlook and Google Apps. Also, prospective clients who fill out a form on your site can become a "lead" in AdvologixPM, which can alert you via email so that you can follow up immediately.

AdvologixPM is customizable. You can add fields and make many other modifications to suit your workflow without any programming knowledge. Other features of AdvologixPM include conflict checking, dashboards, and reports.

"The Spring 2011 release of AdvologixPM dramatically extends our leadership in the legal practice management space and will provide our existing customers with many new features along with improved ease-of-use," Advologix CEO Bill Pickard told us. "Our new customers will benefit from our flexible packaging, complete functionality, and rapid time-to-value relative to their practice management needs."

What Else Should You Know?
Advologix offers two versions of AdvologixPM — Essentials and Premium. You can try AdvologixPM free of charge. Learn more about AdvologixPM.

How to Receive TechnoLawyer NewsWire
So many products, so little time. In each issue of TechnoLawyer NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The "In One Sentence" section describes each product in one sentence, and the "Killer Feature" section describes each product's most compelling feature. The TechnoLawyer NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Online/Cloud | Practice Management/Calendars | TL NewsWire

SmallLaw: Zen and the Art of Small Law Firm Practice: Free Yourself to Become a Better Lawyer

By Edward Zohn | Tuesday, March 22, 2011

Originally published on February 22, 2011 in our free SmallLaw newsletter. Instead of reading SmallLaw here after the fact, sign up now to receive future issues in realtime.

I am on a mission. I just passed my fifteenth anniversary of being sworn in as an attorney in New Jersey. "The Law" was not my first career (I was that one guy in your law school class in his mid-thirties). Nevertheless, after fifteen years my legal career has lasted longer than anything else. Most days, I look forward to going to work. I know, however, that I could be more satisfied with my work, more productive, a better attorney — and happier. So my mission is to rediscover the contentment and excitement of my early years of law practice through new techniques and technologies. And I'm going to take you along for the ride.

Keep It Simple Stupid Is Not Just Trite, It's Right

To practice law right, you have to keep it simple — really simple. I know, the KISS acronym is trite and overused. It is not, however, wrong.

I have never worked as a "biglaw" attorney. In the 14 years since my judicial clerkship concluded, I have been self-employed, either as a solo or in a two-person partnership. It's not always easy — like the famous desk ornament on President Truman's desk, the buck really does stop here. It can also be intensely rewarding. I have found that the more I successfully free my mind to concentrate on the substantive work of being a lawyer, the better lawyer I become.

Many of my past TechnoLawyer contributions have circled around two themes: do it yourself, and keep it simple. I have ranted about too much technology, discussed roll-your-own practice management, and taught the basics of self-built computers. I have discussed right here in SmallLaw why I gave up a smartphone.

I have carefully read books and blogs on these subjects, and have tried to implement the substance of these readings and simplify my work and home life.

Zen and the Art of Small Law Firm Practice

I am certainly not the first person to think of "simplification." Self-help books and blogs about this topic are ubiquitous. The term "Zen" has become an adjective to many nouns. I believe, however, that too many attorneys — myself included — have accepted chaos and stress as a way of life for far too long.

But where to start? Should you seek first to reduce your clutter (email, computer desktop, physical desktop), simplify your practice management tasks, simplify your billing, simplify your network management tasks, purchase hardware that under-complicates rather than over-complicates your life, or purchase simple, effective, and easy to learn software?

Initially, none of the above.

I suggest that you first step back, take a few minutes off, close your door, turn off your computer screen, shut out the noise, stop the phone calls, and ask:

Is your current workflow working?

Be objective. Are you pleased with your work? Are your clients, employees, supervisors, etc. pleased with your work? Do you take too much of your stress home? Do you over-consume anything, including alcohol, caffeine, and food? Do you ingest other chemicals, legal or illegal? Do you earn enough money? Do you have financial problems?

If you can answer the preceding questions in the "correct" manner, then skip the rest of this column, call me immediately, and tell me your secret. Seriously, I doubt anyone has all the correct answers to these questions. I certainly do not.

In the relatively brief time I have paid attention to these subjects, however, I have come to understand one inescapable truth, which is that the next client, the next case, the next software or hardware product, the next boss or employee, etc. will not fix these problems for you. Most small law firms use techniques that resemble antihistamines — they only ameliorate the symptoms, but don't cure the problem.

So I suggest you start by reading some information that has nothing to do with the law. The beginning of my journey to simplify my life began with reading some books written by the Vietnamese Buddhist monk Thich Nhat Hanh. I suggest starting with the following titles:

Peace Is Every Step

The Miracle of Mindfulness

His books are accessible and enjoyable, even for folks who observe different religions or no religion at all. Read the books slowly, a few pages at at time. You can also read Leo Babauta's popular blog, zenhabits.

For a more "practical" approach, check out Nozbe's Productive Magazine. Nozbe is not just a publisher, but the creator of a task manager that TechnoLawyer covered in 2007.

A Simple First Step to Getting Things Done

There is a family joke about me, which began with my wife's keen understanding of my moods. Whenever I have been too stressed for long periods, days or weeks, or whenever I try to make big changes, I always begin by selling a bunch of my possessions in eBay. It rids my mind and consciousness of things that I neither need nor want. Only then can I move forward.

If you want to start now with a concrete activity, take this simple five-minute step. Remove everything off your desk and other work surfaces except for the few electrical items (lamps, keyboard/monitor/mouse, and phone). After wiping the dust and dirt away, restore only what you need to complete the next item on your task list. Replace nothing else. If you are left with files or other work-in-process, place it in a drawer or on a shelf. Doesn't your next task look a little more manageable when everything you need to do isn't staring you in the face?

Written by Edward Zohn of Zohn & Zohn LLP.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Law Office Management | SmallLaw

Reviews of Seagate Momentus Laptop Hard Drives, Copernic Desktop Search; The Great Recession

By Sara Skiff | Friday, March 18, 2011

Today's issue of Fat Friday contains these articles:

Tom Trottier, Review: Seagate Momentus Laptop Hard Drives

Sandor Boxer, Review: Copernic Desktop Search

Michael St. George, Recession Perspectives: Is It Really Over?

Don't miss this issue — or any future issues.

How to Receive Fat Friday
Our most serendipitous offering, Fat Friday consists of unsolicited contributions by TechnoLawyer members. You'll no doubt enjoy it because of its mix of interesting topics and genuinely useful knowledge, including brutally honest product reviews and informative how-tos. The Fat Friday newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Backup/Media/Storage | Business Productivity/Word Processing | Coming Attractions | Fat Friday | Law Office Management

Reviews of ScanSnap fi-6130, S510, Cricket USB Wireless, Ergotron; Acrobat and TIFF Files; Multiple Monitor Envy; Data Protection Tip

By Sara Skiff | Thursday, March 17, 2011

Today's issue of Answers to Questions contains these articles:

Wallace Magathan, Scanner Reviews: Fujitsu fi-6130 Versus ScanSnap S510

Miriam Jacobson, Review: Cricket USB Wireless

Bill Baldwin, Tip: How to Batch Process TIFF Files With Acrobat Pro

Chris Gibson, Review: Ergotron Monitor Stands; UltraMon Multiple Monitor Resources

Dave Buda, How to Protect and Securely Destroy Sensitive Hard Drive Data

Don't miss this issue — or any future issues.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Backup/Media/Storage | Business Productivity/Word Processing | Coming Attractions | Computer Accessories | Copiers/Scanners/Printers | Dictation/OCR/Speech Recognition | Laptops/Smartphones/Tablets | Monitors | Networking/Operating Systems | Privacy/Security | TL Answers

SmallLaw: YouLaw: California Litigator Explains the Law in Plain English

By Gerry Oginski | Thursday, March 17, 2011

Originally published on February 14, 2011 in our free SmallLaw newsletter. Instead of reading SmallLaw here after the fact, sign up now to receive future issues in realtime.

Watch the Video

TechnoScore: 4.5
1 = Lowest Possible Score; 5 = Highest Possible Score

California attorney David Allen seeks to educate consumers about different types of law throughout the country. He does an excellent job of explaining and educating. He's clearly well-prepared when talking about each case he discusses on his videos each week. In today's video clip he discusses a New York case to demonstrate how plaintiffs can make damaging admissions on Facebook, MySpace, and other social networks.

His goal when creating these videos is to educate you about different types of cases throughout the country. He has an excellent delivery. He is smooth, polished, and extremely credible. He knows how to drill down to the heart of the case in very easy-to-understand ordinary language. Toward the end of the video he gives you that nugget of information that the viewer needs to know — "What can you learn from all this?"

Kudos to David Allen for a great job teaching online consumers about the law.

Tip #1: Practice Makes Perfect

You must practice whatever you plan to talk about on video. The best trial lawyers rehearse to make their delivery appear natural and easy. Approach your videos as you would a trial.

Tip #2: Talk About an Interesting Topic on Which You Have or Can Develop Expertise

Here, Allen focuses on a hot topic — social networks. if you choose a topic that people aren't interested in, people simply will not watch your video.

I watched some of this lawyer's other videos and was pleasantly surprised to see how well-versed he is on every topic he discusses. These diverse topics range from worker's compensation to accidents to sexual harassment to same-sex divorces.

Most lawyers today focus on one particular legal specialty. If you are going to discuss and report cases with which you have no personal experience, then you must become fluent not only with the case you are discussing but also immerse yourself with as much detailed information as you can learn about that particular area of law.

Tip #3: Beware the Green Screen

Allen shoots his videos in front of a green screen. That means that his video editor can place any image he wants behind him. But a poor green screen can turn an excellent video into mediocre video. If you are not proficient with green screens, don't use them. Green screen editing is time-consuming and technically difficult. Not only do you have to make sure the green screen is well lit, but the actual editing task of substituting an image takes lots of practice.

In this video, the green screen effect is not as good as it should be. You notice the edges of Allen's outline tend to blur and fade into the background. If you look closely, the edges of of his head, arms and suit are not as crisp as they should be. Allen also stands in front of a tall podium that is hidden, which explains why it appears as if he is resting his elbows on a platform.

Conclusion

Allen has not search engine optimized this video. He fails to even include his Web site URL address, phone number or contact information. However, he displays a graphic that runs throughout the video with his URL.

In my opinion, this video warrants a TechnoScore of 5.0 for its content, but I deducted half a point for the lack of searchable information in the sidebar and the slightly blurry green screen effect. But overall, it's an excellent video that lawyers should emulate when educating potential clients.

Till next time, see you on video!

The Back Bench

Certified Family Law Specialist and online video producer Kelly Chang Rickert says: "David Allen is a wonderful story-teller. He captures his audience by telling a very interesting story about Facebook. I actually enjoyed my morning cup of tea watching him. He gets an A+ for presentation skills — which probably means he is also very good in court. However, after watching 3:30 minutes, I am unclear what type of lawyer he is. Tip #1: Distinguish between a purely marketing video, and a video marketing your services. The former is "All That Jazz," but no substance. The latter — what people should strive for — hones in on your legal skills, your practice area, etc. At least he included a Web site throughout the video — should you spend time researching him. Tip #2: Assume your audience is busy and your video is all the time they have."

TechnoLawyer publisher and online video producer Neil Squillante says: "I wish David Allen had taught at my law school. He explains admissions better than most law professors. But he fails to close the deal by discussing his expertise (I presume he's a litigator of some sort). David, you're smart and explain complex topics using plain English, but what kind of cases can you handle? All the same, David is so engaging that I'd visit his Web site to see if he could help me."

Written by Gerry Oginski of The Lawyers' Video Studio.

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Topics: Law Firm Marketing/Publications/Web Sites | SmallLaw | Videos | YouLaw
 
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