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BigLaw: Do Mentoring Programs (Ever) Work?

By Liz Kurtz | Monday, June 1, 2009

BigLaw-05-18-09450

Originally published on May 18, 2009 in our free BigLaw newsletter.

We can all think of trends and innovations that initially seem like the Next Big Thing only to fizzle or quickly become outdated. A few come to mind, such Betamax, AOL … and law firm mentoring programs.

While mentoring programs may not have been widespread years ago, today they are ubiquitous. But are they a true innovation or more like fad diets? If Oprah can't stay on track, who can?

Like those diets, mentoring programs are well-intentioned and carefully planned, but ultimately difficult — and perhaps too difficult — to fit to the needs of all involved. As a mid-level associate, "Christina" experienced just such a program.

My Boss, My Mentor?

Christina worked exclusively for "Ted," a very intense and very busy partner who had something of a niche practice at their mid-sized Connecticut firm. Though Ted had an impressive book of business and an enviable roster of clients, he was not, Christina says diplomatically, particularly "nurturing." He often threw her head-first into assignments with minimal explanation and even less ongoing supervision. And because he traveled frequently, and struggled to meet the needs of his many clients, Ted was often unavailable to field questions or provide guidance.

When Christina's firm announced a comprehensive new mentoring program, she was delighted. "I thought it would be an opportunity to really connect with a more experienced lawyer at the firm," she recalls. "I loved the idea of having a professional role model, who I could turn to when I had questions about judgment calls in certain situations, or needed help with substantive skills, like writing." In addition, she says, "I felt that Ted was often critical of my work, but didn't offer much feedback. I thought that if I could talk openly to a more experienced attorney and maybe get some constructive criticism, I might be able to actually improve, instead of just feeling chastised."

When the mentor-mentee pairings were announced, however, Christina's hopes sank: they paired her with Ted. "Ted barely had the time or inclination to deal with me when cases required him to," she explains. "It seemed unlikely that he would put any effort into an 'extracurricular' effort to help me develop professionally."

Unfortunately, Christina's hunch was correct. Months went by, and Ted made no effort to fulfill his "duties" as a mentor. Christina tried gently to remind him that she was available for a mentor-mentee lunch or meeting. Nothing happened. Finally, after some less gentle nudging by the firm's Mentoring Program Committee, Ted took her out for an awkward lunch, where they ended up discussing a rolling document production. "The level of mentoring," she says, "was basically imperceptible."

In short, says Christina, she did not feel that she benefited from the mentoring program. "I thought that the firm was wrong to pair me with Ted," she says. "First of all, we didn't have a great relationship to begin with. But I also worked for him, so it didn't make sense for him to be designated as the person I would go to when I was having problems with the person I worked for … or even just with general issues, like my workload or skills. Rather than feeling like he would listen and try to advise me, I worried that he would write me a bad performance review — based on my own admissions about areas in which I thought I was lacking."

But was the failure of this mentoring relationship as simple as bad matchmaking? Christina thinks it was more complicated. Another critical problem, she explains, was that Ted was not interested in being a mentor. Although the firm pushed him to be more involved, and even provided him with ideas and suggestions for how to be a better mentor, he did not have the time — or the skills — to function in that role.

Mentoring Done Right

Sadly, Christina's experience is not unique. Where, then, does that leave the well-intentioned law firm? Is the effort of trying to design — and implement — a successful mentoring program an exercise in futility? "Jeff," a partner at a large firm in the New York area, thinks not.

Admittedly, he says, mentoring programs present significant challenges, and require a great deal of effort. Part of the difficulty, he says, is illustrated by a story like Christina's: mentoring involves an organic relationship, and relationships are as difficult to initiate and grow in the professional environment as they are anywhere else.

Jeff uses a litigation analogy to explain. "You prepare for trial, but the case settles. In other words, a good lawyer doesn't litigate to settle; he or she litigates to win. For that reason, you always conduct yourself as though you will try the case … but if settlement happens along the way, so be it. Similarly," he continues, "mentoring happens. You can't necessarily force people together into a mentoring relationship and expect that it will always work, irrespective of your best intentions and all the planning you do, like looking into people's backgrounds for shared interests, common experiences, and that sort of thing."

Notwithstanding the significant challenges, says Jeff, "they don't mean you can't have a formal, organized mentoring program that works." But, Jeff warns, if you want your mentoring program to succeed, you should be prepared to put in a lot of effort — and to keep it coming.

"Our experience," he explains, "is that a good mentoring program requires almost constant vigilance. Someone needs to follow up, fairly regularly, with the people on both sides of each mentoring relationship to find out if it's working." He concedes that "this is an imperfect system, because not everyone trusts that their response to such inquiries will be kept in confidence, but, with time, hopefully people can learn that they can speak freely about their feelings."

Success also requires flexibility, says Jeff, and the willingness to find creative ways to respond to the many, and variable, needs of individuals. Although it can be incredibly difficult, he says, "you need to be capable of implementing changes, even when some people may suffer from hurt feelings. It doesn't make any sense to continue to force a broken mentoring relationship on two people, even if only one of them is aware that it's broken."

Back to the Future

It may be attorneys like Jeff (who believe in the tradition — and value — of mentoring) who keep the legal profession true to its roots. Historically, the profession relied on a system of apprenticeship to train its young inductees, and younger lawyers were expected to watch and learn from their elders. Working relationships could be structured to facilitate this kind of close supervision.

Law firm practice today — and big firm practice in particular — is not generally conducive to patient instruction (by the partner) and dedicated learning (by the associate), neither of which translate into billable hours. For these reasons, both formal and informal mentoring fills a significant void in the professional development of new lawyers.

"When it is done properly," Jeff posits, "mentoring can really work well." He believes that both younger attorneys and those who are more senior "can always benefit greatly from the experiences of their more seasoned colleagues. And the benefit can occur in a variety of areas, ranging from substantive legal work to more personal issues (like career decisions) to firm political issues."

Jeff concludes that, overall, mentoring programs may be a challenge to administer, but "they are both good and necessary." After all, today's mentees are tomorrow's partners.

Photo by Tomas N. Romero. All rights reserved.

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Many large firms have good reputations for their work and bad reputations as places to work. Why? Published first via email newsletter and later here on our blog, BigLaw goes deep undercover inside some of the country's biggest law firms. But we don't just dish up the dirt. We also mine it for best and worst practices and other nuggets of knowledge. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

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SmallLaw: The Recommendation Economy Part 1: Understanding How It Works

By Mazyar Hedayat | Monday, June 1, 2009

SmallLaw-05-25-09450

Originally published on May 25, 2009 in our free SmallLaw newsletter.

How did you pick your last office computer? Your doctor? Both decisions can have serious consequences, but one was probably preceded by research and comparison shopping, while the other was based on faith.

In fact the only thing these decisions probably had in common was that they most likely involved guidance from colleagues, friends, family, trade publications or, you guessed it, the Internet.

Welcome to the recommendation economy. Don't think for a moment that professionals can't be talked about, recommended into success or criticized into infamy. In the recommendation economy anything goes, and usually does.

Don't Ask, Don't Tell, Don't Guess

Even the most independent among us constantly takes cues on how to behave, what to wear, and who to trust. Some cues arise organically from the environment. Others are specifically placed by companies to influence our decisions. The most influential cues of all come from ordinary experience with people who seem the most like us. It's a fact that most people who agree with us seem smart, and most who disagree seem stupid.

For instance, how do prospective clients choose a lawyer? Rates? Win/loss ratio? Articles published or seminars given? Most small firms and sole practitioners observe a "don't ask don't tell" policy on this point. And maybe that's best, because even when asked most clients don't know, aren't sure, or just lie about how they made their choice. So if you can't trust client answers, where can you go to get the straight story? Don't worry — the Internet is here to help.

Behold the Power of the Crowd

If the Internet is an ocean, Twitter is a raging, white rapids river of real-time impressions and feedback. It is also the rawest of feeds from the largest group of voluntary participants on the Internet. You might wonder (as I did) how this all came about. It's simple, really:

  1. 25% of Twitter users are voyeurs.
  2. 25% of Twitter users are exhibitionists.
  3. The other 50% heard about it on Oprah.

In fact, since Oprah's announcement last month the service has grown at an annualized rate of over 1000% per year. Never mind that most of these new users will be casual at best and most likely move on to something else in a month. The point is that Twitter is becoming the focal point for a nation of increasingly vocal consumers that share, and expect, instant feedback. Reputations can now be made or lost in days instead of years.

Go ahead and try a search in Twitter.

Instant Karma's Gonna Get You

Of course your last client probably didn't learn about you on Twitter. Instead, they most likely got your name from friends or neighbors. Maybe it came from another lawyer, a family member, or a Google search.

As it turns out, these sources are only once or twice removed from your Twitter reputation. Each of them is influenced by, and influences, the service. And as Twitter and its spin-offs gain traction in every corner of search-engineland, their impact is felt still more. The result is a vicious or virtuous cycle — depending on whether you are the recipient of good publicity or bad.

Just imagine: more search engines returning more Twitter-related posts about a given lawyer, which reach more people than ever, who in-turn are free to Twitter about their experience, and so on. The "I told two friends" shampoo commercial of our youth is now more like "I told 10,000 followers."

The result is unmistakably viral. Those who "get it" shoot up and up faster than ever, while those who don't are buried further and further in the rankings at light-speed. Twitter doesn't leave much room for "in between" or "middle-of-the-road" reputations.

So, how can you elicit recommendations rather than criticism? Provide your clients with quality work of course. But beyond that obvious strategy, I've developed some others that you and the other readers of this column can use to harness the power of Twitter and other tools to influence prospective clients before they pick up the phone. Stay tuned, and may the Tweets be with you.

Written by Mazyar M. Hedayat of M. Hedayat & Associates, P.C.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

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The Ultimate Phone System; Tablet PC; Omnifind Review; Are Safes Safe?; What Ails You?

By Sara Skiff | Friday, May 29, 2009

Coming today to Fat Friday: Douglas Simpson offers advice on phone systems for law firms, Lincoln Miller takes Ross Kodner to task again for his SmallLaw column promoting netbooks, Robert Rice reviews IBM's Omnifind Yahoo! Edition, Tom Trottier discusses fire resistant safes and CDs/DVDs, and Carolyn Elefant responds to Ross' SmallLaw article on BigSolos. Don't miss this issue.

How to Receive Fat Friday
Our most serendipitous offering, Fat Friday consists of unsolicited contributions by TechnoLawyer members. You'll no doubt enjoy it because of its mix of interesting topics and genuinely useful knowledge, including brutally honest product reviews and informative how-tos. The Fat Friday newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Backup/Media/Storage | Business Productivity/Word Processing | Coming Attractions | Document Management | Email/Messaging/Telephony | Fat Friday | Furniture/Office Supplies | Laptops/Smartphones/Tablets | Law Office Management | Technology Industry/Legal Profession

Paperless Path; NOD32 Review; Trend Micro Review; Phoneslips Review; Timeslips Remote Review

By Sara Skiff | Thursday, May 28, 2009

Coming today to Answers to Questions: Miriam Jacobson shares her firm's paperless office secrets, Joanne Frasca reviews ESET NOD32 Antivirus 4, Douglas Folk reviews Trend Micro's OfficeScan, Ronald Cappuccio reviews Phoneslips, and Kathleen Hunt reviews Timeslips Remote. Don't miss this issue.

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Topics: Accounting/Billing/Time Capture | Business Productivity/Word Processing | Coming Attractions | Copiers/Scanners/Printers | Document Management | Laptops/Smartphones/Tablets | Practice Management/Calendars | Privacy/Security | TL Answers | Utilities

Cutting the Cord: Practical Tips for Setting Up a Virtual Law Practice

By Sara Skiff | Tuesday, May 26, 2009

Coming today to TechnoFeature: Geography can often get in the way of your firm's plans for world domination. But thanks to technology, you can overcome such hurdles. In this article, technology consultant and practice management expert Seth Rowland discusses several innovative law firms, ranging from a solo practitioner to a mega-firm, that have embraced some aspects of virtual law practice. He explains the technology they use to "cut the cord" and expand beyond the "four walls" of their physical office.

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Our flagship newsletter never disappoints thanks to its in-depth reporting by leading legal technology and practice management experts, many of whom have become "household names" in the legal profession. It's in TechnoFeature that you'll find our oft-quoted formal product reviews and accompanying TechnoScore ratings. The TechnoFeature newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Collaboration/Knowledge Management | Coming Attractions | Law Office Management | Networking/Operating Systems | Online/Cloud | TechnoFeature

Where to Meet Your Clients Plus 45 More Articles

By Neil J. Squillante | Monday, May 25, 2009

Coming today to BlawgWorld: Our editorial team has selected and linked to 46 articles from the past week worthy of your attention, including our Post of the Week. Here's a sample:

Top Ten iPhone Apps for Large Firm Lawyers

How to Lose a Client in 10 Days

What the End of Television Means for Lawyer Marketing

Don't miss this issue or future issues.

How to Receive BlawgWorld
Our newsletters provide the most comprehensive coverage of legal technology, practice management, and law firm marketing, but not the only coverage. To stay on top of all the noteworthy articles published in blogs and other online publications you could either hire a research assistant or simply subscribe to BlawgWorld. The BlawgWorld newsletter has received rave reviews and is free. Please subscribe now.

Topics: BlawgWorld Newsletter | Coming Attractions | Email/Messaging/Telephony | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Law Office Management

Avvo Strikes Back; Knowing Versus Doing; Foolproof Backup; Dragon and iTunes; iCreate

By Sara Skiff | Friday, May 22, 2009

Coming today to Fat Friday: Senior Marketing Manager Conrad Saam responds to our criticism of Avvo's Top Legal Blogs list, Edward Zohn defends his position on whether lawyers should know how to build a PC, Ron Murphy describes his Mac-based backup routine, Thomas Sennett shares a tip about using Dragon NaturallySpeaking on a computer with iTunes installed, and Michael Gibney discusses his problem with the marketing of iCreate. Don't miss this issue.

How to Receive Fat Friday
Our most serendipitous offering, Fat Friday consists of unsolicited contributions by TechnoLawyer members. You'll no doubt enjoy it because of its mix of interesting topics and genuinely useful knowledge, including brutally honest product reviews and informative how-tos. The Fat Friday newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Automation/Document Assembly/Macros | Backup/Media/Storage | Coming Attractions | Desktop PCs/Servers | Dictation/OCR/Speech Recognition | Fat Friday | Law Firm Marketing/Publications/Web Sites | Law Office Management | Networking/Operating Systems | Technology Industry/Legal Profession

Battle of the Desktop Search Software; MozyPro Review; Word Tips and Keyboard Shortcuts

By Sara Skiff | Thursday, May 21, 2009

Coming today to Answers to Questions: Bill Baldwin compares Copernic Desktop Search to Windows Search and Google Desktop, Maxine Aaronson reviews MozyPro, and Andrew Feldstein shares some tips for pasting unformatted text in Word.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Backup/Media/Storage | Business Productivity/Word Processing | Coming Attractions | Document Management | Online/Cloud | TL Answers

The Future of Juris, PCLaw, and Time Matters; Windows Fax Tip; Folder Guard Review

By Sara Skiff | Thursday, May 21, 2009

Coming today to Answers to Questions: Bobby Abrams discusses the future of PCLaw (and other LexisNexis products), Adam Drennen explains how to use Windows' fax capabilities and reviews a USRobotics modem and the Brother MFC-7820N, Doug Jacobs reviews Folder Guard for password protecting folders. Don't miss this issue.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Coming Attractions | Email/Messaging/Telephony | Practice Management/Calendars | Privacy/Security | TL Answers | Utilities

Kazeon Analysis & Review: Read Our Exclusive Report

By Neil J. Squillante | Wednesday, May 20, 2009

Today's issue of TechnoLawyer NewsWire covers eDiscovery review software (see article below), a mobile cellular WiFi router, a document and records management system, electronic billing middleware that connects law firms to their corporate clients, and a Web clipping utility for Firefox. Don't miss the next issue.

Document Review Minus the Drudgery

TL NewsWire 05-20-09-450

No matter how advanced technology gets, using document review software will never compare to dining out with your family or friends. Or watching the ball game. Drinking a fine bottle of wine. Driving on a twisty road. But such software can shorten review time, and deepen your insight. And get you home in time for the national anthem.

Kazeon Analysis & Review … in One Sentence
Kazeon Analysis & Review 4.0 is a browser-based software program for reviewing electronic discovery documents, and managing the review process and the reviewers.

The Killer Feature
Document review used to entail looking at every document, though law firms would often outsource the first pass for coding purposes (dates, names, etc.). Nowadays, you can start the review process by searching for a particular name or issue to create a subset of documents.

Recognizing this nonlinear approach, Kazeon beefed up its search technology. Kazeon Analysis & Review displays the number of results and other data in a chart. As you add or remove terms or apply filters, the chart changes in realtime. Speaking of filters, you can apply an unlimited number. You can also conduct concept searches.

When you finalize a subset of documents, you can save a report showing the exact query that produced the set of documents.

Other Notable Features
Once you start looking at documents with Kazeon Analysis & Review, you'll find time-saving features such as one-click issue tagging, metadata clustering, and highlighted search terms.

When reviewing email, Kazeon Analysis & Review groups messages into chronological threads so that you can review related messages together even if they were written weeks or months apart.

If you're the person managing a review project, you'll find many reports at your disposal, enabling you to see who's reviewing what, analyze their performance, and much more. You'll also find an audit trail for every action taken by reviewers.

What Else Should You Know?
Kazeon Analysis & Review can scale to accommodate any size case. You can use it solely on site or online across multiple locations. If needed, Kazeon also offers two related products — Kazeon Collection & Culling and Kazeon Legal Hold Management. Learn more about Kazeon Analysis & Review.

How to Receive TechnoLawyer NewsWire
So many products, so little time. In each issue of TechnoLawyer NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The "In One Sentence" section describes each product in one sentence, and the "Killer Feature" section describes each product's most compelling feature. The TechnoLawyer NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Litigation/Discovery/Trials | Online/Cloud | TL NewsWire
 
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