join now
newsletters
topics
topics
advertise with us ABA Journal Blawg 100 Award 2009 ABA Journal Blawg 100 Award 2008
Subscribe (RSS Feed)TechnoLawyer Feed

If Pixar Created a Law Firm Video Plus 74 More Articles

By Sara Skiff | Monday, October 5, 2009

Coming today to BlawgWorld: Our editorial team has selected and linked to 54 articles from the past week worthy of your attention, including our Post of the Week. Here's a sample:

Are Clients Missing the Wave Because Attorneys Don't Surf?

Why Companies Are Switching From BlackBerry to iPhone

The Evolution of AFAs: Law Firm Side

Search Engine Optimization for Small Law Firms

This issue also contains links to every article in the October 2009 issue of Law Technology News. Don't miss this issue or future issues.

How to Receive BlawgWorld
Our newsletters provide the most comprehensive coverage of legal technology, practice management, and law firm marketing, but not the only coverage. To stay on top of all the noteworthy articles published in blogs and other online publications you could either hire a research assistant or simply subscribe to BlawgWorld. The BlawgWorld newsletter has received rave reviews and is free. Please subscribe now.

Topics: BlawgWorld Newsletter | Business Productivity/Word Processing | Collaboration/Knowledge Management | Coming Attractions | Email/Messaging/Telephony | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Law Office Management | Online/Cloud

YouLaw: If Pixar Created a Law Firm Video

By Gerry Oginski | Monday, October 5, 2009

Watch the Video

TechnoScore: 4.5
1 = Lowest Possible Score; 5 = Highest Possible Score

Defamation lawyer Adrianos Facchetti has created a video that provides viewers with helpful information about defamation law. But that's not all. Facchetti virtually hits one out of the park by using animation to tell a story. I saw this type of animation about six months ago but didn't think it was worth the time and effort to create. I was wrong. Facchetti's video stands out. It's not your typical lawyer video. Plus, it's entertaining.

In the video, two animated characters — an Internet defamation attorney and a celebrity blogger — discuss the perils of publishing. The blogger asks the attorney if he can ask him a question about how to avoid being sued on his blog. The lawyer gives real, useful information. Toward the end of the video, the blogger asks if there's anything else he can do to protect himself? The lawyer responds that there is more, but since he has to run, he wants the blogger to make an appointment so they have time to chat further. The video is refreshing, both from a content and technique standpoint. There's even a funny line when the blogger says "That's really good advice," and the attorney responds "Of course, it's coming from me."

The video also shines technically. It has cutaways, different scenes, and different camera angles. The two characters nod and respond to what the other says. The character's voices are unique too.

From a content standpoint, the video is excellent. At 3:48 minutes it seems long initially, but the information provided is worth the time spent listening. I like the interplay between lawyer and blogger. The video captures a casual encounter of two people passing each other while walking down the street, and one asks the other for some legal advice. The lawyer answers the question asked, then explains why that advice may not always apply.

I withdrew half a point because the sidebar description lacks Facchetti's contact information.

Tip #1: The Sidebar Is Your Friend

If you ignore the sidebar you will get very few views or leads. The search engines use the content in the sidebar to index your video, and viewers use it to contact you. Search engines index text, not videos. They rely on the sidebar for that crucial information. Also, do not forget to include your Web site and contact information in your sidebar. Make it easy for someone to contact you. Don't make prospective clients jump through hoops to find you.

Tip #2: Ask One Question, Give One Answer

The blogger in the video asks "How do I protect myself from being sued?" The attorney then gives a detailed answer relating only to the question asked. This technique keeps the viewer on track and focused. If you ask more than one question, you run the risk that your viewer will get distracted and lose interest.

Tip #3: Be Creative

This informational video uses computer animation to get a message out. It's different. It's unusual. It's refreshing. It conveys a marketing message to prospective clients looking for information about an area of law. Being different, in a good way, is smart marketing.

Conclusion

A well done, well thought-out way to communicate to online viewers, without getting in front of a camera. The two person interplay enables the lawyer to demonstrate his expertise without talking about himself. The (computer animated) lawyer is confident and knowledgeable. If Facchetti describes the video and adds his contact information to the sidebar, the video will generate lots of calls to his office.

Till next time, see you on video!

The Back Bench

Certified Family Law Specialist and online video producer Kelly Chang Rickert says: "The pros: very cute cartoon giving legal advice. The cons: Monotone and too long. In addition, the point was missed because of a glitch in the system! We could not hear the attorney's Web site or contact information. So he spent all this effort, but no one will be able to contact him."

Lawyer, journalist, and legal media consultant Robert Ambrogi says: "Facchetti's use of Xtra Normal to set his video in an animated virtual world is clever. But as a marketing piece, it bombs. The problem is that the script is too long and too much like a law school lecture, and the monotoned computer-voices make it all the more painful to hear. I could barely stand to play the full video."

TechnoLawyer publisher and online video producer Neil Squillante says: "A creative video that offers surprisingly good information about defamation marred by a failure to close the deal. The video ends not by listing the lawyer's contact information, but the software the lawyer used to create the video (Xtra Normal). Also, the lawyer does not list his contact information in the sidebar."

About YouLaw
YouTube offers law firms a free advertising platform with tens of millions of potential clients. But a poor video can hurt more than help. In this column, lawyer and online video expert Gerry Oginski reviews and rates the latest law firm videos. A panel of fellow experts (The Back Bench) add to Gerry's reviews with pithy remarks. We link to each new YouLaw column and all other noteworthy law firm marketing articles in our weekly BlawgWorld newsletter, which is free. Please subscribe now.

About Gerry Oginski
New York trial lawyer Gerry Oginski has created more than 150 informational online videos for his medical malpractice and personal injury practice. Realizing that most video producers don't have a deep understanding of the practice of law and what potential clients look for, Gerry launched The Lawyers' Video Studio, which provides free tutorials and video production services. If you need help producing a video, please contact Gerry now.

Contact Gerry:
T: (516) 487-8207
E: lawmed10@yahoo.com

Topics: Law Firm Marketing/Publications/Web Sites | Videos | YouLaw

SmallLaw: Rosstradamus: Grading My 2009 Legal Industry Predictions

By Ross Kodner | Monday, October 5, 2009

SmallLaw 09-28-09 450

Originally published on September 28, 2009 in our free SmallLaw newsletter.

On January 1st, I donned my Rosstradamus hat and robes, gazed into my crystal ball, and published 30+ legal technology predictions with a bent towards the solo and small firm world in which I spend much of my professional time. How have my prognostications played out after nearly nine months? Let's take a look at ten of them.

1. At Least 10% of the Amlaw 100 Law Firms Will Fold By The End of 2009

Fortunately for large firms, my prediction was somewhat overstated. Four significant firms failed: Thelen, Heller, Wolf & Thatcher, not the ten that I had predicted. However, the large firm landscape has clearly shifted, perhaps permanently (see #2 below). More than a few larger firms have delayed the start dates of new associates or announced moratoriums on new hiring. While all is not that well, I'm glad most of these firms avoided an apocalypse.

2. The Rise of BigSolos

I've received flack for coining this term, but I'm not sure what else to call them — emigrants, escapees, laid off, downsized lawyers from megafirms who decide to go the solo or small firm route.

My prediction was right on the money. More and more BigSolos continue to stake out their self-shingled territory. I'm working with several, helping them make the transition from mega-office to being on their own.

3. Software as a Service Makes Serious Inroads

Again, I was correct — just look at the continually growing success of SaaS practice management systems such as Clio and Rocket Matter, as well as billing management like Bill4Time and Web-based eDiscovery products. Expect the SaaS market to heat up, especially for smaller and more frugal firms throughout the next several years to come.

4. Twittering Will Eclipse Blawging for Small Firm Marketing

Whether it's Twitter, Facebook, or LinkedIn, social media use for business development has exploded. Who would have expected blawging to feel almost passe in comparison?

5. Windows Vista Will Quietly Disappear From the Scene

Windows 7 will be released in October. No one will mourn the death of Vista. It deserves to die.

6. Netbooks Will Replace Ultralight Laptops in Small Firms

Netbooks have indeed virtually destroyed the pricey ultralight laptop marketplace. I see more and more small firm lawyers using netbooks with port replicators as desktop replacements. Running 3-4 major apps with 2 GB of RAM seems to work surprisingly well — and the pricing is spot on for these troubled economic times.

7. Practice Management Systems Move Past 10-20% Adoption

This was more a hope than prediction. There is definitely a renaissance period underway for all practice management systems, whether newer generation SaaS tools (see #3 above), or more traditional locally installed systems (especially STI's PracticeMaster as it continues its Tabs3-fueled rise in market share and reputation). More small law firms than ever now see the light, acknowledging that not having a practice management system is tantamount to … well, insanity.

8. More Firms Will Get a Clue About Data Backup and Learn That Online Backup Alone Is Not Adequate

Sadly, I think we've made little progress in this regard. Online backup systems have matured, not in a necessarily positive way. Maturity can mean outsourcing of tech support offshore, creating nightmarish situations in which backups don't work reliably, and worse, restores don't occur. My revised prediction — backups will come full circle to local, full system backups but with smarter devices that simultaneously replicate and mirror data offsite.

9. Virtual Law Practice Will Rise in Popularity, Especially Among Solos

I couldn't have been more accurate as more and more small firm lawyers share office space, take advantage of executive suites offered by Regus and others, or set up a home office. It's all about cutting costs to maintain, or ideally, maximize profits. Expect more of the same for small firms that often just don't have any real need for traditional office space.

10. Interest in CLE on Legal Technology Will Increase

Speaking from my own experience, I see larger and larger turnouts at practice management and legal technology-oriented CLE programs. Polling of attendees shows, admittedly anecdotally, that the majority of audience members work in firms with fewer than 20 lawyers.

It seems that small firm lawyers are taking the time to bone up on smarter ways to run their practices, as opposed to just cramming on substantive CLE. Most attendees seem driven by a desire to minimize non-billable administrative time, and maximize billable/salable time.

Not Too Shabby

Overall, my nine month old predictions fared well. Let's hope for continued progress among all solos and small law firms as we head into 2010.

Written by Ross Kodner of MicroLaw.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Backup/Media/Storage | CLE/News/References | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Law Office Management | Networking/Operating Systems | Online/Cloud | Practice Management/Calendars | SmallLaw | Technology Industry/Legal Profession

Acer Aspire Review; ScanSnap Acrobat Integration; Vendor Pricing; Wake Up Your PC Faster; Latest ScanSnap S1500 Review

By Sara Skiff | Friday, October 2, 2009

Coming today to Fat Friday: Barry Hubbard reviews Acer's Aspire One netbook, Ed Detlie explains how to get Fujitsu ScanSnaps to scan to Acrobat, Kevin Svec discusses how he handles vendors that don't provide pricing on their Web site, Tom Trottier provides a tip for laptop users with fingerprint readers, and Jesse Farr discusses reviews his Fujitsu scanner. Don't miss this issue.

How to Receive Fat Friday
Our most serendipitous offering, Fat Friday consists of unsolicited contributions by TechnoLawyer members. You'll no doubt enjoy it because of its mix of interesting topics and genuinely useful knowledge, including brutally honest product reviews and informative how-tos. The Fat Friday newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Business Productivity/Word Processing | Coming Attractions | Copiers/Scanners/Printers | Fat Friday | Laptops/Smartphones/Tablets | Privacy/Security | Technology Industry/Legal Profession

DevonThink Review; Mac Web Clipping Tips; KeePass Password Safe Review; Word 2007 Fact Versus Fiction

By Sara Skiff | Thursday, October 1, 2009

Coming today to Answers to Questions: Stephen Lenzner reviews DEVONthink Pro and explains how to archive Web pages on a Mac, Christopher Spizzirri reviews KeePass Password Safe, and Sharmil McKee sets the record straight in Microsoft Word 2007. Don't miss this issue.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Business Productivity/Word Processing | Collaboration/Knowledge Management | Coming Attractions | Fat Friday | Networking/Operating Systems | Privacy/Security | Utilities

Fax-to-Email Security; Web-to-PDF Clipping Tips; File Shredder Review

By Sara Skiff | Thursday, October 1, 2009

Coming today to Answers to Questions: Darrell Stewart discusses security considerations when choosing a fax-to-email service, Ashley Hallene explains how to save Web pages with Adobe Acrobat Professional and PrimoPDF, and Philip Franckel reviews File Shredder for securely erasing hard drives. Don't miss this issue.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Business Productivity/Word Processing | Collaboration/Knowledge Management | Coming Attractions | Email/Messaging/Telephony | Privacy/Security | TL Answers | Utilities

DevonThink Review; Mac Web Clipping Tips; KeePass Password Safe Review; Word 2007 Fact Versus Fiction

By Sara Skiff | Thursday, October 1, 2009

Coming today to Answers to Questions: Stephen Lenzner reviews DEVONthink Pro and explains how to archive Web pages on a Mac, Christopher Spizzirri reviews KeePass Password Safe, and Sharmil McKee sets the record straight in Microsoft Word 2007. Don't miss this issue.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Business Productivity/Word Processing | Collaboration/Knowledge Management | Coming Attractions | Privacy/Security | TL Answers | Utilities

Microsoft Office for Billing; Timeslips Tech Support; Zune Pass Review

By Sara Skiff | Wednesday, September 30, 2009

Coming today to Answers to Questions: G. Blair McCune explains how he manages time and billing with Excel and Word, Trent Harris reviews Timeslips' tech support, and Tom Rowe reviews Microsoft's Zune Pass music subscription plan. Don't miss this issue.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Coming Attractions | Entertainment/Hobbies/Recreation | Privacy/Security | TL Answers

Review: earlyCASE

By Sara Skiff | Tuesday, September 29, 2009

Coming today to TechnoFeature: "Every battle is won before it is ever fought." Wise words from Chinese philosopher Sun Tzu, and a sentiment to which every litigator aspires. Though still not possible in absolute terms, a new electronic discovery technology — early case assessment — can serve as the litigator's equivalent of a scout conducting pre-battle reconnaissance. In this TechnoFeature review, litigation support expert Paul Easton evaluates Level 9's earlyCASE, a low-cost, on-demand early case assessment tool. Does earlyCASE deserve the medal of honor? Read the review and find out.

How to Receive TechnoFeature
Our flagship newsletter never disappoints thanks to its in-depth reporting by leading legal technology and practice management experts, many of whom have become "household names" in the legal profession. It's in TechnoFeature that you'll find our oft-quoted formal product reviews and accompanying TechnoScore ratings. The TechnoFeature newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Litigation/Discovery/Trials | TechnoFeature

BigLaw: Above the Law Editor Elie Mystal on the Future of the AmLaw 200

By Marin Feldman | Tuesday, September 29, 2009

Originally published on September 29, 2009 in our free BigLaw newsletter.

From layoffs to salary freezes to dissolutions to deferrals, the landscape of large firms has changed significantly over the past year. While many large firms struggled in the downturn, Above the Law, the legal blog that reports the bad (and sometimes good) news to the associate masses, has positively thrived, with 8,000,000 page views and over half a million unique visitors every month.

Large firm veteran Elie Mystal has served as Above the Law's editor for more than a year. Given his unique vantage point, we recently cornered him for an interview.

BigLaw-09-28-09 275

Do you think firms have cut associate jobs to maintain profits per partner (PPP)?

Yes, of course. Is that necessarily a bad thing? Law firms are for-profit businesses, and if associates didn't know that in 2007, they know that now.

The firms need to attract partners able to bring in business, and partners who bring in business want to make as much money as possible. By maintaining a profitable partnership, firms are, in a sense, saving more associate jobs in the long run. When a group of partners bolts because PPP is too low, that can kill a firm's business. So there are sound business reasons to maintain PPP beyond the greedy love of succulent money. However, some firms and partnerships have enough solidarity to take small reduction in their PPPs to save associate and staff jobs, and those firms should be applauded.

Bankruptcy is a hot practice area right now, for obvious reasons. Are there other departments that you think are and will continue to be "safe"?

If I knew that, I'd be Biff from "Back to the Future." Many of the old rules have been broken. We always thought that litigation was countercyclical and that IP was indestructible, but that's not the case anymore. So who can say what will truly come back fastest. It seems that any practice area that deals with government regulation will be important. The safe bet practice areas are ones that help clients navigate the new regulatory scheme.

Before 2008, "work/life balance" and "lifestyle" were selling points for firms. Does "work/life balance" exist anymore?

The balance of power has shifted and firm managers know it. Now is not the time when associates should complain of cancelled vacations or lack of quality time with the kids. Will the "lifestyle" concept return? Absolutely. Once the economy turns, associates will wonder how reasonable it is to bill 3,200 hours a year and remain a functioning member of society. Right now, "lifestyle" means "having a job." Jones Day touts that the fact that they haven't had layoffs — that's their definition of lifestyle. When people don't expect to be fired on a daily basis, we'll get back to some of these other lifestyle concerns.

Fox News and MSNBC interviewed you about trends in law firms and law schools. Is there a question about the legal field that you weren't asked by those outlets, but wish you had been while you had such a large audience?

The media has focused on the layoffs and the unemployed graduates, and pays little attention to the role of the law schools. How are we preparing young lawyers? What skills are law schools teaching to make them competent?

First year attorneys show up at work and they have no idea how to actually practice law. Law school needs to be completely reformed. We need something akin to a medical school residency, in which law students can practice law under the tutelage of practitioners. Every lawyer should be able to handle a case or a deal upon graduation, or law schools aren't doing their job. They shoulder some of the responsibility for large firm layoffs. If schools prepared students to hit the ground running, firms may not have had to lay off so many first- and second-years.

Has Above the Law's reporting changed the way law firms handle their internal affairs?

That's what the firms tell us. Our goal isn't to change the ways that they do businesses. Our goal is to bring transparency to the profession, and I think we're doing that. Law firms no longer try to hide the ball from their own people. Of course, a minority of firms still try to conceal information from their own people and from the legal community at large.

For example, one firm sent an email to its associates announcing layoffs. You couldn't forward the email, copy it, download it, print it or print screen, so our tipster ingeniously took a camera phone picture of his computer screen and sent us the JPG. The point is, if it's firm news someone can hear or see, it's going to make its way to Above the Law.

The vast majority of firms are trying to find ways to work with media outlets and work with their own people so that information is presented correctly when it inevitably becomes public. We know of instances in which firms send internal email written by press people, not partners, and I think that's the right way to do it, from a PR perspective.

Over 5,000 large firm attorneys have been laid off since January 1, 2008. Do you think most of them will eventually rejoin the large firm world? If not, will they seek other positions within the law or do you see a forced exodus from the legal profession?

That's a lot to contemplate. If you primarily focus on the associates let go, many of them will find their way back in to big law — if they want to. That being said, "want to" is a high bar. They can't sit on the couch playing Xbox for the next few months and expect that employers will come knocking on the door. They have to be proactive in their job search and in filling their resumes with relevant experience during their time off. But if they liked their job, they were good at it, and they want back in, jobs will exist.

That being said, many associates don't want back in if that would entail working in a secondary market or for a less prestigious firm. Others will discover that there's more to life than being a large firm lawyer and will pursue other careers. Many associates have been on partner track their entire lives and now that they've been kicked off, they may find that it's a great time to stand in the terminal and see that there are many other trains available. To quote Yoda, "You must unlearn what you have learned."

I don't see a "forced exodus" from the profession, however. Laid-off attorneys may not want to return to the firm, but they'll be reluctant to lose the investment of their JDs. Many of them may go in-house or to government jobs.

One thing is for sure — there is a class of young associates, recent graduates and law students who have been laid off or blocked from firm jobs before they even had a chance to build their skill sets. They are not in a good position.

In 2008 and 2009, large firms froze and even slashed salaries. Will starting salaries fall below current levels?

The vast majority of top firms are still at $160,000 and the salary cuts that happened were at firms that weren't at that level to begin with and probably should never have been there, anyway. I don't think the Cravath's and Skadden's will come down from $160,000. They'll try to hold the line there, and bonuses will continue to be low. Last year's bonus was $17,500 at top-shelf firms, and bonuses will decrease this year. Perhaps in 2010 bonuses will rise to 2008 levels, but bonuses won't go back up to 2007 levels until the next decade.

Do you think all the bad news — the layoffs, salary cuts, deferred offers, etc. — will have a chilling effect on the number of law school applications over the next few years?

God I hope so. There would be nothing better for the legal profession and for society at large if there were fewer lawyers. Unfortunately, I think the concept of going to school for three years, not worrying about finding a job, and emerging with a prestigious degree remains enticing. So no, there won't be a chilling effect. I don't know what one would have to do to slow the influx of new law students, as universities have already raised tuitions and people still enroll. That's another reason why we won't have real structural changes to the large firm business model — because the pressure from below won't stop. We can't turn off the spigot.

At the height of the recession, pundits warned that the good old days had ended forever. As the economy has turned around, that sentiment seems to have lessened. In a few years' time, will we return to business as usual?

One of the things that we report on ATL that has the potential to have a long term effect is outsourcing. About a year ago, the ABA changed its rules to allow American legal work to be done off-shore. At some point, hours-intensive legal work that used to be done by juniors will go to India and that will be a game-changer.

Of all the law firms we cover every day — two, three, maybe four have failed. I'm not saying that firms aren't still hurting, but if you look at it from the perspective of December 2008 or March 2009, people thought it was the beginning of the end of big law. When Thelen collapsed, there was a sense that other firms would follow suit, but for the most part, firms have hung on without fundamentally changing their business plans. And if it's not completely broken, they won't fix it.

Have we seen structural damage to the model of top-end lawyers working for Fortune 500 clients? It doesn't look like it. Will we see structural changes to the big law business model? That's an open question. I think big law will go back to the way it was once the clients go back to the way they were. If clients have learned a lasting lesson, then no — the profession won't rebound to its previous heights.

How to Receive BigLaw
Many large firms have good reputations for their work and bad reputations as places to work. Why? Published first via email newsletter and later here on our blog, BigLaw goes deep undercover inside some of the country's biggest law firms. But we don't just dish up the dirt. We also mine it for best and worst practices and other nuggets of knowledge. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BiglawWorld | Law Office Management | Technology Industry/Legal Profession
 
home my technolawyer search archives place classified blog login