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TechnoLawyer's New Best Friend Plus 110 More Articles

By Sara Skiff | Monday, May 17, 2010

Coming today to BlawgWorld: Our editorial team has selected and linked to 75 articles from the past week worthy of your attention, including our Post of the Week. Here's a sample:

Dual Monitors and Multitasking — A Contrarian View

iPad Is a Move in the Right Direction

One PPEP Junkie Down, 199 to Go

Law Firm Media Survey Reveals Pay, Policies

This issue also contains links to every article in the May 2010 issue of Law Practice Today and the May/June 2010 issue of Law Practice. Don't miss this issue or future issues.

How to Receive BlawgWorld
Our newsletters provide the most comprehensive coverage of legal technology, practice management, and law firm marketing, but not the only coverage. To stay on top of all the noteworthy articles published in blogs and other online publications you could either hire a research assistant or simply subscribe to BlawgWorld. The BlawgWorld newsletter has received rave reviews and is free. Please subscribe now.

Topics: BlawgWorld Newsletter | Coming Attractions | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Law Office Management | Monitors

SmallLaw: How to Use Conferences to Generate New Business Opportunities

By Lee Rosen | Monday, May 17, 2010

SmallLaw-05-10-10-450

Originally published on May 10, 2010 in our free SmallLaw newsletter.

Along with the warmer weather and blooming flowers comes conference season. Conferences occur in every industry and every part of the country. It's time to pack your bag, jump in the car, get on a plane, and get out and meet some people. Conferences can generate significant new business — often in ways you cannot predict. Woody Allen explained it best when he said "Ninety percent of life is just showing up." Today's column explains how to maximize the other 10% to ensure success.

Select Conferences

Picking the right conference is important, but not nearly as important as going in the first place. It's easy to get caught up in the decision-making process and fail to take action. At this point, it's less important to deliberate than it is to act.

Register for something and go. Consider an industry conference related to your practice area. Maybe you handle construction litigation and the National Builder's Association is the right place for you. Maybe you have a radio station client so you'll go the National Association of Broadcasters convention.

Maybe there isn't an industry conference for your practice area. Maybe you practice white collar criminal law and the closest thing to an industry conference is the annual banking convention. If that's the case then consider attending a conference involving other lawyers in your practice area. For example, if you haven't attended the Real Property Section meetings of the American Bar Association, it might serve you well.

As you consider your options, think outside of the box. Consider a leadership conference, management conference, social media conference, or something totally random like the Le Leche League International meeting (I did that — twice!). You're more likely to develop ideas and business opportunities outside the office than sitting behind your desk.

Conduct Reconnaissance and Rehearse

Picking a conference is step one. Step two is gathering the conference attendee list along with the vendor and speaker list. You can always get the vendor and speaker list. The attendee list isn't always available. Study the lists and determine whom you'd like to meet while you're there. Speakers are usually the movers and shakers in the group. Vendors are always willing to talk. Scour the attendees list looking for people who might prove valuable to your firm.

As your list comes together, go ahead and arrange some meetings now, before the conference. Call or email your list and arrange to have a meal, coffee, etc. Don't book yourself solid. You'll want to save some time for talking with folks you meet along the way.

Before you pack your bags for the trip you should practice. Make sure you have your elevator pitch down. Make sure you have good conversation-starter questions ready. Carry plenty of business cards, along with a system for taking notes about conversations you have. Search for online photos of the people with whom you have meetings. Think through the legal questions you're likely to be asked and have your answers organized in advance. Rehearse some of your best stories and be prepared to tell them when the opportunity arises.

Work the Conference

Next up is the conference itself. Stay at the main conference hotel. That's important because you need easy access to the attendees. You want to share the same elevators, restaurants, and gyms with the conference participants. Crossing paths with new people is an important part of your effort. You can usually get a discounted rate at the conference hotel.

As the conference gets going, it's time for you to get going. Get up early and stay up late — there's time for sleep when you get home (take an afternoon nap during sessions if you get tired). Your goal is to meet people between your prearranged meetings. Talk, talk, talk. Don't get trapped in conference sessions where you're required to sit quietly and take notes. Get out in the hall and chat with folks. Meet people, figure out how you might work together, and take notes. You don't need to close the deal at the conference. You'll follow-up later.

How will you work together? Many possibilities exist. Some folks will become clients, some will become marketing partners, some will become referral sources. You'll meet the association magazine editor who'll invite you to write an article, the meeting planner who will ask you to speak next year, the vendor who needs help tweaking his contracts, and the reporter who needs an expert to comment on an industry issue.

After the sessions wrap up for the day you should head for the bar. Hang out and get to know people. Gather a group and move out for dinner. Talk about dinner as you maneuver through the day and invite anyone who doesn't have a plan. You may want to book a big table for each night before you leave home. If your budget permits, go ahead and buy dinner for the table.

Follow Up After the Conference

Do all of that and you'll succeed unless you make one huge mistake — fail to follow up once you return home. You must plug the names, email addresses, and numbers into your whatever system you use immediately. Then communicate with each person to make your plan for new business come to fruition. Call all those people who invited you to participate in some way and make it happen. Call prospective clients and move toward an engagement. Contact the referral sources and move the relationship forward. Follow up is critical. Otherwise, you may as well just stay home.

Written by Lee Rosen of Divorce Discourse.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Law Firm Marketing/Publications/Web Sites | SmallLaw

ScanSnap Review; Solo No More; Old School Document Assembly; First Impressions; Good Client, Bad Client

By Sara Skiff | Friday, May 14, 2010

Coming today to Fat Friday: Tim Callins reviews the Fujitsu ScanSnap S510, Harold Goldner explains why he left the solo world, David Estes shares an estate planning document assembly tip, and Thomas F. McDow discusses the importance of attire and grammar at business functions. Don't miss this issue.

How to Receive Fat Friday
Our most serendipitous offering, Fat Friday consists of unsolicited contributions by TechnoLawyer members. You'll no doubt enjoy it because of its mix of interesting topics and genuinely useful knowledge, including brutally honest product reviews and informative how-tos. The Fat Friday newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Automation/Document Assembly/Macros | Business Productivity/Word Processing | Coming Attractions | Copiers/Scanners/Printers | Fat Friday | Law Firm Marketing/Publications/Web Sites | Law Office Management

Square: Read Our Exclusive Report

By Neil J. Squillante | Thursday, May 13, 2010

Today's issue of TechnoLawyer NewsWire covers a credit card processing service for smartphones (see article below), an authoring system for creating multimedia demand letters, an online backup and file sharing service, a Gmail add-on, and a clipboard manager for iPhone. Don't miss the next issue.

Make it Cool for Clients to Pay You

If you invented blogs and then sold your invention to Google, would you retire? Or would you invent Twitter instead? And if you invented Twitter, would you stop there? Or would try to reinvent credit card processing? Jack Dorsey, co-founder of Blogger and Twitter, is clearly not a man who rests on his laurels. If your law firm accepts credit cards, his latest invention may help you far more than his previous two.

Square … in One Sentence
Square offers credit card processing via smartphone with simplified processing fees.

The Killer Feature
Why start a credit card processing company? Who knows, but it seems likely that Jack Dorsey once opened a merchant account and was mortified by all the nickeling and diming on each month's statement.

Square offers a simpler fee structure. If you swipe a card in person, you pay 2.75% of the amount charged plus 15 cents. If you key in the card number (card not present), you pay 3.5% plus 15 cents.

You do not need a merchant account. There's no contract, setup fees, monthly fees, or monthly minimum. Square gives you a free mobile card reader.

Other Notable Features
The Square card reader plugs into the headphone jack on your iPhone, iPod touch, iPad, or Android smartphone (Square plans to support other devices in the future). You can also manually enter credit card numbers in the free Square app.

Square emails you a receipt of each transaction. You can log into your account using a Web browser to review transactions and create reports.

Your clients can also sign up for a Square account, enabling them to monitor their bills and payments. You can create offers to generate repeat business though these rewards probably work better for retailers (e.g., buy 10 cups of coffee and get your next one free).

What Else Should You Know?
Square processes transactions using bank-grade security, including PCI Level 1 and PA-DSS. Learn more about Square.

How to Receive TechnoLawyer NewsWire
So many products, so little time. In each issue of TechnoLawyer NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The "In One Sentence" section describes each product in one sentence, and the "Killer Feature" section describes each product's most compelling feature. The TechnoLawyer NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Laptops/Smartphones/Tablets | TL NewsWire

Digital Dictation; Why UPS; Web Clipping Tools; Dell Latitude XT Tablet Review; magicJack Review

By Sara Skiff | Thursday, May 13, 2010

Coming today to Answers to Questions: Andrea Cannavina recommends options for digital dictation, Tom Trottier explains the benefits of a UPS, Fraser Page reviews PDFill, Firefox Scrapbook, Evernote, and other Web clipping tools, Thomas F. McDow reviews the Dell Latitude XT tablet, and Sam Craig reviews magicJack. Don't miss this issue.

How to Receive Answers to Questions
Do you believe in the wisdom of crowds? In Answers to Questions, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The Answers to Questions newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Dictation/OCR/Speech Recognition | Document Management | Email/Messaging/Telephony | Gadgets/Shredders/Office Gear | Laptops/Smartphones/Tablets | TL Answers

TechnoLawyer Blog Wins ABA Blawg 100 for Second Consecutive Year

By Neil J. Squillante | Wednesday, May 12, 2010

Blawg100-victory-2009

For the second consecutive year, ABA Journal readers have voted TechnoLawyer Blog Best Technology Blog.

We would like to thank the 388 people who voted for us (okay, 387 as I myself cast a vote)! The ABA required voters to register this year, which explains the lower vote total than last year. Like last year, only one other blog (in a different category of course) received more votes than we did.

Congratulations to all the other winners, particularly fellow Manhattan-based Above the Law, also a repeat winner. Above the Law continues to shatter previous notions about how large an audience a legal publication can attract. Must-reads include Elie Mystal's Non-Sequiturs and Elie and Marin's Pls Hndle Thx.

How to Receive TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to lawyers, law office administrators, and others in the legal profession. We link to each new TechnoEditorial and dozens of other articles on the legal Web each week in our BlawgWorld newsletter, which is free. Please subscribe now.

Topics: TechnoLawyer

Review: Breeze Images

By Sara Skiff | Tuesday, May 11, 2010

Coming today to TechnoFeature: Litigation support software can make document review a breeze. But getting documents into these programs? Not so easy. In this TechnoFeature article, litigator Daniel Fennick reviews Breeze Images, a software program that creates load files for litigation support programs such as Concordance and CT Summation. Breeze Images handles both hard copies as well as previously scanned files. How well does it work? Read Daniel's firsthand account and find out.

How to Receive TechnoFeature
Our flagship newsletter never disappoints thanks to its in-depth reporting by leading legal technology and practice management experts, many of whom have become "household names" in the legal profession. It's in TechnoFeature that you'll find our oft-quoted formal product reviews and accompanying TechnoScore ratings. The TechnoFeature newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Litigation/Discovery/Trials | TechnoFeature

Meet the New Google Plus 82 More Articles

By Sara Skiff | Monday, May 10, 2010

Coming today to BlawgWorld: Our editorial team has selected and linked to 83 articles from the past week worthy of your attention, including our Post of the Week. Here's a sample:

Maybe Listservs Aren't As Dead As I Thought

Synchronization the Killer Feature for Practice Management?

Every Lawyer's Brave New World

Internet Marketing Success Story — Attorney Lee Rosen

Don't miss this issue or future issues.

How to Receive BlawgWorld
Our newsletters provide the most comprehensive coverage of legal technology, practice management, and law firm marketing, but not the only coverage. To stay on top of all the noteworthy articles published in blogs and other online publications you could either hire a research assistant or simply subscribe to BlawgWorld. The BlawgWorld newsletter has received rave reviews and is free. Please subscribe now.

Topics: BlawgWorld Newsletter | Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | Online/Cloud

BigLaw: Large Firms Are From Mars, Female Lawyers Are From Venus

By Liz Kurtz | Monday, May 10, 2010

BigLaw-05-03-10-450

Originally published on May 3, 2010 in our free BigLaw newsletter.

One-third of female partners regularly bullied by colleagues? An absence of women in the top money-making ranks at nearly 75% of top firms? Take a moment to consider the significance of these findings, which paint a grim picture of the position currently occupied by women in large law firms. Is it really possible that despite the likes of Hillary Clinton and Sonia Sotomayor, women remain unable to gain a significant foothold in the nation's most lucrative firms? That's what an increasing body of evidence suggests.

Unveailed last week at the ABA's Summit for Women In-House Counsel, the "Survey of Women Partners on Law Firm Compensation" paints a disheartening picture of the obstacles faced by women in the legal profession. Of the nearly 700 participating large firm female partners, "fifty-five percent of respondents said they were they were occasionally or frequently denied their 'fair share' of origination credit;" two-thirds "said they were uncomfortable with appealing their compensation decisions, and 30 percent said they were subjected to intimidation, threats and bullying when they did express disagreement," according to the Legal Intelligencer.

Similarly, another report, released in mid-April by the Project for Attorney Retention, shows that fourteen top law firms failed to promote any women to their partnership ranks in 2009. And an October 2009 study by the National Association for Women Lawyers showed that nearly half of major US law firms had no women among their top rainmakers. The same study revealed that another third of top firms had only one top female rainmaker, while 72 per cent of firms said that none of their top five rainmakers were women.

You Can't Bring Home the Bacon and Fry It Up in a Pan

The revelations contained in these studies come as no surprise to many women. For example, says Allison (a senior associate at a large firm in Manhattan), "work-life balance" remains an elusive pursuit for female Biglaw lawyers, and "work" is often the part of the equation that suffers. "I've worked my butt off for my entire career, and now I'm close to partnership" she laments. "But when I went back to the firm after my son was born, I felt like I wasn't doing a good job at anything. I wasn't there for my son the way I wanted to be, and motherhood invariably — and reasonably — encroached on my work life."

The "solution," she thought, was to take advantage of her firm's part-time program, which seemed tailor-made for a new mother. "It was," she declares, "no solution at all. I billed just as many hours, and was just as available to my colleagues and clients, as I had been before. The only difference was that I was paid less." The partners at Allison's firm seemed oblivious to her part-time status, and when, on occasion, she reminded them, "they were generally peevish at the notion that an associate might not be available 24/7." Going part-time, said Allison, felt like a career move that pushed her further away from the goals she had worked so hard to achieve. "During that time," she says, "the last thing on my mind was 'rainmaking.' I don't care what anyone says: you can't do it all."

Is the situation any better for women who are not mothers? "Hardly!" laughs Dana, a mid-level associate at another large firm. "I still have family obligations, even if they don't revolve around a husband or children," she explains. "And I still have personal needs. But if you're not married with children, any time you spend away from the office is viewed with real disdain." Moreover, she says, "do I feel intimidated by male partners who yell and have tantrums? Yes. Do I work with any female partners who act that way? No. Everyone has a story about the bitchy, Devil-Wears-Prada partner who makes other women miserable. But I've found that male colleagues are much more likely to be abrasive and volatile, especially to younger women who work as their subordinates."

Allison and Dana are just two of the many women who find the large law firm environment inhospitable — and their concerns with work-life balance are not the only reasons for their discontent. In addition to juggling full lives along with even fuller workloads, they say that they struggle with male colleagues who do not view them as intellectual peers, subtle (and sometimes not-so-subtle) sexual harassment, and social opportunities that remain gender segregated. "What inevitably happens," says Dana, "is that my male colleagues are out golfing or going to sporting events with the other 'boys' from the office, and I just can't compete on that level. Those are bonding opportunities that have very real professional consequences."

No Men Allowed?

Why aren't there more firms that are run by women? "Obviously," says Erica (an associate at a top firm in Philadelphia), a firm can't refuse to hire men. But I dream of going to a boutique firm that is managed by women." And, she explains, "it's not all about work-life balance or motherhood, though those are important considerations. It's about the ways in which men and women work differently. Women solve problems differently; they collaborate in different ways. They tend to be a little more supportive and a little less critical in evaluations, and focus more on growth and improvement than on aggressive, bottom-line judgments."

A female partner at a large New York firm who asked not to be named, agreed. "These are, of course, generalizations," she said, "but honestly: I think that women thrive in female-only environments. There is a greater tendency to focus on collaboration, nurturing relationships, and balancing demands holistically. That's not to say that there isn't competition and cattiness, but I've seen all-female teams turn out truly pristine work product without the anxiety and drama produced when male partners work with female associates."

Why hasn't a stronger "female boutique movement" emerged — women abandoning the world of Biglaw to create kinder, gentler (but still formidable) law firms. What do you think? We hope to gather your thoughts, and report on the crowd's wisdom about this complex topic. Contact me and tell me what you think.

How to Receive BigLaw
Many large firms have good reputations for their work and bad reputations as places to work. Why? Answering this question requires digging up some dirt, but we do with the best of intentions. Published first via email newsletter and later here on our blog, BigLaw analyzes the business practices, marketing strategies, and technologies used by the country's biggest law firms in an effort to unearth best and worst practices. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BiglawWorld | Law Office Management

SmallLaw: YouLaw: Your Video Has Been Deported

By Gerry Oginski | Monday, May 10, 2010

Originally published on May 3, 2009 in our free SmallLaw newsletter.

Watch the Video

TechnoScore: 1.0
1 = Lowest Possible Score; 5 = Highest Possible Score

California immigration attorney Brian D. Lerner has good information in his video. However, the poor quality of his video overshadows this information.

It appears he's using a Webcam. The video quality is poor. The pixelation is high. The lighting is extremely dim. The background is even worse. The positioning of the camera places the top of the attorney's head somewhere in the bottom half of the frame, leaving tons of free open space in the top half of the video frame.

Lerner sits in a reclining executive chair which is a major drawback when creating video. You'll notice him bobbing back and forth while he talks. Always use a straight fixed-back chair. I could not tell whether he used a built-in microphone on his Webcam or computer, but the audio is sorely lacking.

Each law firm video I review starts out with a full five points. What happens after that is up to the video. Here is how Lerner lost all his points: Poor audio, -1. Poor video, -1. Poor lighting, -1. Poor positioning of the camera and bobbing chair, -1.

Tip #1: Prospects Will Not Watch Webcam Video

When YouTube started posting high definition video, many other video sharing sites followed suit. As a result, the the bar for creating online videos has risen.

If you create videos using your Webcam, no one will ever watch them. Using your Webcam to create attorney video is simply not a good idea. HD cameras are relatively inexpensive and easy to use. Even pocket cameras (which I do not recommend) like the Flip, Sony Webbie, or Kodak Zi8 are markedly superior to any Webcam.

Importantly, if you're going to create your own videos you must learn everything possible about video technique, lighting and audio. If you're not willing to spend the time and effort to learn everything you can about how to improve the quality of your video, and importantly what content to put in it, skip the do-it-yourself part and go straight to a video production company with a track record in the legal market.

Tip #2: Content Is King, Including Video

When lawyers first started creating Web sites, they didn't realize the importance of publishing educational content. That's what search engines like to index. Today, social media is all the rage. Facebook, LinkedIn, and Twitter have emerged as publishing platforms to use in conjunction with your Web site. But content remains king. And the next big thing in content is video because it's becoming increasingly searchable.

For example, YouTube recently started using closed captioning, and now uses voice recognition to turn speech into text for newly uploaded videos. I had a chance to try it out with this video and some other videos. It's pretty cool to see it in action. If you hum and haw during a video, the text translation doesn't know what to make of it and gives you gobbledygook.

Tip #3: Create An Ongoing Series of Videos

It's important to create not just one or two videos, but an ongoing series. Doing so will help boost your search engine visibility and increase the chances that someone will find one of your videos. To his credit, Brian Lerner has created multiple videos. Of course, he should scrap and recreate them using better equipment.

Till next time, see you on video.

The Back Bench

Certified Family Law Specialist and online video producer Kelly Chang Rickert says: "This is a horrible video! Bad sound quality. Bad picture quality. I think my BlackBerry takes better videos. In addition, the guy is off-center the whole time and the lighting is non-existent. I would never hire this guy — he cares so little about the quality of himself — why would he care anymore about the quality of the work he does for you?"

TechnoLawyer publisher and online video producer Neil Squillante says: "Brian Lerner should save the amateur hour videos for Chatroulette. Get a better camera and turn on a light or three."

Written by Gerry Oginski of The Lawyers' Video Studio.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Law Firm Marketing/Publications/Web Sites | SmallLaw | Videos | YouLaw
 
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