TechnoLawyer: Law Firm Marketing/Publications/Web Sites

I serve as a Senior Contributor for MarketingProfs.com, an excellent marketing Webzine. Recently, MarketingProfs.com published an article entitled Services Marketing Is Moving Online — Are You? Towards the end of the article, the author, Mike Schultz, does a nice job explaining how online marketing actually works when well-executed — read at least this section if you don't have time to read the entire article.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

At LegalTech New York, my colleague Sara and I sat through a demonstration of a new service — LexisNexis Marketing Intelligence. With this tool, you can analyze litigation and other public data to figure out where to focus your marketing efforts. For example, you may notice that a competitor of yours has experienced decline in intellectual property business in recent years, which may provide you with an opportunity to swoop in and pick off its clients. You may not find this type of marketing hardball palatable, but it merits your consideration by virtue of the growing demand for such "business intelligence" and "data mining" tools. Leigh Jones recently explored this phenomenon in the National Law Journal. Eat or be eaten.

About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.

Coming April 15, 2005 to Fat Friday: Quite possibly the best Fat Friday newsletter ever, Kevin Grierson explores whether legal blogs are worth the effort, Yvonne Renfrew discusses Acrobat's 7's little-known killer feature for lawyers, and David Swanner sets forth 12 technology tips for trial lawyers (most of the tips apply to all lawyers not to mention law firm administrators). Don't miss this issue.

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