How Hard Can It Be to Design a Law Firm's Logo? How to Track Your Ad Campaigns Plus 26 More Must-Reads
August 25, 2022
Pick of the Week
How Hard Can It Be to Design a Law Firm's Logo?
"We designed our last logo all by ourselves in Word, and it looks just fine. Why should we pay you to design it?" Why? Because an amateurish logo is your entire firm wearing a cheap suit. Of course, no one ever hired or fired a law firm because of its logo, but it's sitting prominently on your business card and website. It's one of the first things people experience about your firm at a critical time …. It's understandable that people think logos are easy to design - "they're just words" … It seems simple. But it's not …
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Meet Liz Kurtz
Liz Kurtz is a former federal law clerk and large firm litigator with a background in white collar criminal defense and general commercial litigation. She is a co-founding editor of BiglawWorld, and also contributes to other TechnoLawyer newsletters.
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